CREX, the world’s leading cricket analytics and content platform, has announced the appointment of Harmanpreet Kaur, captain of the Indian Women’s Cricket Team, as its newest brand ambassador. This strategic collaboration underscores CREX’s continued efforts to elevate women’s cricket and close the visibility gap in the sport, encouraging more young girls across India to embrace cricket as a professional pursuit.
Harmanpreet now joins fellow cricket star Shikhar Dhawan as the face of the platform, helping CREX expand its reach across diverse cricketing audiences—from casual fans to devoted enthusiasts—while championing inclusivity and equal representation.
Founded in 2017, CREX has grown into a comprehensive hub for cricket lovers, offering real-time ball-by-ball commentary, live scores, fixtures, rankings, detailed statistics, and breaking news across all formats—Tests, ODIs, T20Is, and even local club matches. With millions of users worldwide, the platform stands out for its community-first approach and user-friendly insights, making it the go-to destination for cricket fans of every level.
Speaking about the development, India women’s team captain, Harmanpreet Kaur said, “I am thrilled to partner with CREX, a platform that shares my passion for cricket and is actively working to elevate the women’s game. It’s inspiring to see CREX’s commitment to bridging the visibility gap in sports and encouraging young girls to chase their cricketing dreams. I look forward to connecting with fans and contributing to the growth of this beautiful game for everyone.”
Rajat Vallabh, Chief Strategy Officer, CREX, said, “CREX has signed Harmanpreet Kaur, the captain of the Indian Women’s Cricket Team, as its brand ambassador. This campaign is a step towards building more support for women’s cricket, helping it grow, gain more fans, and get the recognition it deserves, just like men’s cricket. Let’s celebrate and cheer for our women in sports!”Dedicated to improving the fan experience CREX provides users with pitch reports, weather updates, player stats, expert commentary, and even deeper performance insights such as shot placement and scoring patterns, making it especially useful for casual and serious cricket fans.
