Cleartrip, the global online travel company has roped in Anil Kapoor for its latest campaign that celebrates the travellers who are ready to experience the joy of flying again. The multi-film campaign conceived by Lowe Lintas Bangalore is a part of the platform’s association with Flipkart Big Billion Days. It sheds light on the deals being offered.
With this campaign, Cleartrip showcases the eagerness of travellers to fly again, encouraging them to book in advance like before – with the lucrative cancellation offer by their side. In the three films that the brand has launched, Kapoor lends his brand of humour to the campaign that is meant to resonate with every traveller out there.
Speaking about the campaign, Himanshi Tandon, director – marketing, Cleartrip said, “Going to the airport. Checking in. Sitting on a flight. Taking off. Landing. These are normal, everyday travel habits that most people haven’t indulged in over the last year and a half. People accustomed to travelling regularly have been craving to get back into flight mode. At Cleartrip, we want to empower these consumers to book their travel at great prices, and without worrying about cancellation charges if their plans change. Our campaign will resonate with every traveller who has been waiting to take to the skies again, and we are sure this will bring a smile to their face. We found the perfect partner in Anil Kapoor, who brings the message alive in his signature style.”
Detailing about the creative approach, Puneet Kapoor, regional creative officer, Lowe Lintas said, “We’ve all been aching to travel again. So, this campaign was as much about communicating to the consumers as it was about our own travel pangs. We used the little things we did when we took flights as a means to connect with the urge of eager travellers. So, we decided to focus on the quirks of eager travellers who’re itching to fly again. Anil Kapoor fits the role perfectly and we hope his personality resonates with every traveller out there.”
Anil Kapoor said, “As a travel enthusiast, I am immensely excited to be associated with Cleartrip. With the Flipkart Big Billion Days Sale, Cleartrip has given travellers the wings to fly once again with irresistible offers. This is a great chance for travellers who have been longing to take to the skies again. I want all the travellers to grab this opportunity and enjoy their dream trip once again.”