GRD — The Superior Protein, the protein division from the house of Zydus Nutriva, a division of Zydus Healthcare, awarded its digital and performance mandate to Chimp&z Inc. The scope of work for the full-service digital marketing agency includes social media management, performance marketing, and website handling.
Launched in 1988, GRD has evolved to become a trusted name in protein supplementation. Bearing the brand’s objective of improving protein quotient, immunity, and wellbeing in people, it brings to the market a range of protein powders and diskettes aimed at fitness enthusiasts, children, adults, pregnant women, and diabetics.
Talking about the partnership, Tejprakash Mishra, GM, Sales & Marketing, GRD, said, “From a fitness enthusiast, to mothers-to-be, to those with chronic conditions, to nutrition for children, GRD Protein has a varied consumer base. Thus, establishing a conversation with all of them through social media is a challenge that calls for clever communication solutions. Chimp&z Inc brings to the table just that! The agency understands our ambition for increasing awareness about the protein needs of the human body and stimulating the desire to adopt a healthier lifestyle. We look forward to building a meaningful and fruitful partnership with Chimp&z Inc.”
Lavinn Rajpal, Co-Founder & Managing Director, Chimp&z Inc, said, “GRD — The Superior Protein is a high potential brand in a densely competitive market and we plan to expand the brand’s reach in its target group through digital routes. We are aligned with the brand’s aspiration and the audience’s expectation and see this partnership as a great opportunity to launch some innovative and interacting conversations with its users and audience about a protein-rich lifestyle through creative solutions and campaigns.”