Portronics, a pioneer in portable and innovative technology with a pan-India presence, has awarded its digital mandate to Chimp&z Inc. a multi-dimensional marketing agency. Chimp&z Inc will be expected to provide Portronics integrated digital services including handling the brand’s social media pages on Facebook, Instagram, Twitter, Pinterest, and YouTube while crafting digital campaigns, strategising influencer marketing, formulating content, and creative solutions to drive organic traffic growth.
On winning the mandate, Chimp&z Inc Co-Founders Angad Singh Manchanda and Lavinn Rajpal said, “We are excited to have Portronics on board. Chimp&z Inc is determined to realize the brand’s vision of expanding its reach in the youth and remodeling a new line of communication for the brand in the digital space. Portronics has been a trusted name in the market for years now, and we plan to amplify the same by enhancing the brand’s recall value while making a conversation with its target audience.”
Speaking about this strategic partnership, Jasmeet Singh, Co-Founder, Portronics, said, “Being a prominent Electronics Consumer brand, we strive for the best visualisation of our products and their usability. Chimp&z Inc’s vision aligns with ours and we hope to be able to broaden our horizon and create a customized consumer experience. Through our alliance with Chimp&z Inc, we aim to grow our brand’s digital presence and make our products more accessible to the Indian marketplace.”
Established in 2010, Portronics has launched over 1,600 products, including portable speakers, power banks, portable projectors, and scanners. The company focuses on user experience and budgets, say the founders. With its youth-centric approach, the brand’s partnership with the agency is based on a shared vision of “amplifying brand recall and visibility” within its target audience, using social media.
Since its founding, Chimp&z Inc has specialised in providing “integrated solutions that enable data, media, and creative solutions to work together for optimal campaign performance across the entire customer journey”. Chimp&z Inc brings together more than a hundred digital communication experts to deliver work driven by ROI and creativity, say the founders.