LenDenClub, India’s leading Peer-to-Peer (P2P) Lending platform, has handed over its digital marketing mandate to Chimp&z Inc, one of the fastest-growing digital agencies from the house of Merge Infinity Global. The mandate includes social media management, creative solutions, ORM, media planning & strategy, and influencer marketing for LenDenClub and its loan product InstaMoney to build brand awareness and initiate social conversations that reflect the brand’s vision. The mandate was won post a multi-agency pitch.
LenDenClub has set a new benchmark by securing more than 2.5 million borrowers and 1 million lenders. The P2P lending platform has registered loan disbursements worth more than Rs 2,000 crore since its inception while disbursing more than Rs 1,500 crore in the current financial year. To make its mark on digital media, Chimp&z Inc will drive its efforts to establish the brand as a thought leader by building its brand image to boost social traffic. The agency will articulate the brand’s mission using a wide array of strategies to position them as the one-stop-shop for all investment transactions.
Commenting on the win, Angad Singh Manchanda, CEO & Co-founder, Chimp&z Inc said, “We are excited about our partnership with LenDenClub. The company has carved up a significant foothold in the country by offering P2P lending, a new-age investment class to diversify one’s investment portfolio, and is also redefining the digital lending industry. Our strategic and creative expertise will add more value to the brand’s image and business plans. Chimp&z Inc and LenDenClub both share extremely high ambitions and that common ground and vision will make this collaboration beneficial for us and a delight for our audiences.”
About LenDenClub: LenDenClub is a leading Peer-to-Peer (P2P) Lending platform that provides an alternate investment opportunity to investors or lenders looking for high returns with creditworthy borrowers looking for short-term personal loans. With 1 million+ investors on board, LenDenClub has become a go-to platform to earn returns in the range of 10%-12%. LenDenClub offers investors a convenient medium to browse thousands of borrower profiles to achieve better returns than traditional asset classes. Moreover, LenDenClub is safeguarded by market volatility and inflation. LenDenClub provides a great way to diversify your investment portfolio.
About InstaMoney: With more than 2.5 million+ borrowers, InstaMoney the borrowing platform by LenDenClub has disbursed over Rs. 2,000 crores of loans to date. It offers instant personal loans to salaried individuals with flexible loan tenure. The platform aims to foster financial inclusion by leveraging technology to support borrowers with hassle-free loans, even in the remotest parts of the country. InstaMoney also provides small merchant loans of up to Rs. 1,50,000 to borrowers who are into SME business. Through InstaMoney’s partnership with merchants, InstaMoney also extends the popular service of Buy Now Pay Later to the end consumers or shoppers.
About Chimp&z Inc: Chimp&z Inc, an award-winning digital-first advertising & marketing agency, a subsidiary of Merge Infinity Global Network, was founded by serial entrepreneurs, Angad Singh Manchanda and Lavinn Rajpal in 2013. It houses over 200+ Chimps who “Think Like An MNC, Work Like A Startup” in the vast digital jungle. Operational in Mumbai, Gurugram, and Canada, the agency’s expertise lies in Digital Integration (Digital & Creative Strategy, Social Media, Branding, Web UI & UX, E-commerce), Performance (Media Planning & Buying, Performance Marketing, Marketplace Management, Affiliate Marketing, SEO, Content Marketing), Chimpfluenz (Digital PR, Influencer Marketing, Online Reputation Management & Strategy), and Ad Film Production. Chimp&z Inc has built phenomenal chronicles with brands like UNICEF, Discovery Communications, Tata Sky, DHL, Mondelez International, WhiteHat Jr., Portronics, MG Motor, The Derma Co., and many more!