Cheil India has launched a dynamic new campaign designed to resonate with Gen Z, while spotlighting the cutting-edge features of the Galaxy A55 5G and Galaxy A35 5G smartphones. These devices are packed with advanced capabilities such as the new “Circle to Search” feature, an IP67 rating, Nightography, Samsung Knox Vault, and Samsung Wallet, making them ideal for the tech-savvy generation.
The Circle to Search feature, powered by Google, allows users to easily extract information by simply circling an image or text—perfect for seamless online searches. The IP67 rating ensures the devices are protected from dust and accidental water exposure, offering durability for everyday use. With Nightography, both models boast enhanced low-light photography, thanks to their upgraded triple cameras, delivering bright, sharp, and detailed images even in challenging lighting conditions.
Security is paramount with Samsung Knox Vault, which integrates a Secure Processor and a new security memory chip to safeguard data against software and hardware attacks. Additionally, Samsung Wallet provides a secure and convenient payment option, further enhancing the user experience.
With this campaign, Cheil India not only taps into the youth culture but also emphasizes how the Galaxy A55 5G and Galaxy A35 5G are designed to meet the needs of modern users with superior performance, security, and innovative features.
Aditya Babbar, vice president, MX Business, Samsung India said, “Galaxy A55 and Galaxy A35 5G epitomise Samsung’s commitment to enhancing user experiences through democratisation of innovation, product experience, and affordability. Our awesome anthem highlights how these devices empower Gen Z to elevate their experiences and embrace their full potential.”
This musical showcases people who live boldly and seek excellence. The film follows a group of friends who use the Galaxy A55 and A35 5G’s features—like Private Share, IP67 rating, durability, Nightography, and Samsung Wallet—to enhance their adventures.
