Cheil India, a leading advertising agency, has announced the appointment of Sudhir Das as Senior Executive Creative Director. In his new role, Sudhir will be responsible for overseeing the creative strategy and output for key segments of Samsung’s mobile business, as well as Samsung exclusive stores. His leadership will play a critical role in shaping the brand’s communication and enhancing its creative footprint in the highly competitive tech market.
Sudhir will report directly to Vikash Chemjong, Chief Creative Officer at Cheil India, and will operate from the agency’s Gurgaon office. His appointment is seen as a significant addition to the leadership team, given his extensive industry experience and track record of delivering impactful creative solutions.
With over two decades of experience in the advertising industry, Sudhir has worked with some of the most prominent agencies, including Publicis, McCann, Leo Burnett, and Dentsu WebChutney. Over the course of his career, he has earned nearly 100 national and international awards, reflecting his talent for creating memorable and effective campaigns. His most recent role was as Group Executive Creative Director at Dentsu Creative, where he played a key part in driving creative excellence across various high-profile projects.
Sudhir has an impressive portfolio, having worked with a wide range of iconic global and Indian brands such as Coca-Cola, Nestle, Apple, Google, Airtel, LinkedIn, Tanishq, ITC, and Uber. His ability to craft compelling narratives and innovative ideas has made him a sought-after leader in the advertising world, and his expertise will undoubtedly contribute to Cheil India’s continued success.
Welcoming Sudhir to the table, Vikash Chemjong, CCO, Cheil India said, “Sudhir when you meet him, seems alike a misfit in advertising. He doesn’t drink! Is not trying to run off to the hills/beach every chance he gets because he hates travelling! And he is a little anti-social, preferring the company of his cats more than the company of most people [but seeing the type of people surrounding us most days, I have begun to see the wisdom in it!. But dig a little deeper and one begins to see the many reasons for the multi-award winning adman that he is. He is a gamer. A lover of all things tech. A self-professed nerd. An encyclopedia of advertising trivia. Plus a great cook! Not just in what he whips up in the kitchen but what he manages to concoct every time you sit down with him, for work or otherwise. Be it stories. Strategies. Interesting theories. And of course, great advertising ideas! We’re lucky to have him join the Cheil fold. All set to mesmerize us and our clients with his unique and interesting way of telling the brand story.”
Sanjeev Jasani, Group COO, Cheil SWA, added, “I am happy to welcome Sudhir to Cheil India. He has a much-deserved reputation for being a creative maestro with a penchant for everything that is tech. His repertoire of work is amazing and eclectic in equal measures. I look forward to the unique perspective and ideas that Sudhir brings to the table, which will positively inform our campaigns.”
On taking up the new role, Sudhir said, “This is actually my second stint at Cheil. And it took literally a 15-minute conversation with Vikash to decide that I wanted to be back here. What really attracted me was the hunger to really explore the bleeding edge of creativity, and perhaps more importantly, this hunger was married to a scale and depth of integrated talent that actually manages to get things done. I have a feeling I’m really going to enjoy my time here.”
