In a proud moment of creative triumph, Centrick Marketing Solutions LLP has been awarded the Gold A’ Design Award for its striking campaign titled “A Monumental Hello,” at the prestigious A’ Design Award & Competition 2025, held in the picturesque design capital of Como, Italy. Since its inception in 2008, the A’ Design Award has honoured the world’s most innovative and impactful design work across disciplines—and this year, Centrick’s creation stood tall among the best.
“A Monumental Hello” is more than a campaign—it’s a visual tribute to identity, architecture, and the timeless allure of Vespa. By marrying vibrant illustrations with expressive typography, the campaign reimagines India’s most iconic city landmarks through the lens of Vespa’s signature colour palette—a bold and cheerful fusion of Italian flair and Indian spirit.
From the masterpiece Taj Mahal to the wonderful Lotus Temple, each composition transforms familiar monuments into dynamic canvases of contemporary design. These artistic homages don’t just introduce Vespa to each city—they say “hello” in a language of design, culture, and emotion.
This creative dialogue between Italian modernism and Indian heritage not only celebrates Vespa’s entry into diverse Indian cities but also positions the brand as a seamless part of each locale’s cultural narrative. The campaign’s nuanced blend of place and personality earned high praise from the international jury, applauded for its originality, visual sophistication, and storytelling depth.
With this Gold win, Centrick Marketing Solutions has cemented its reputation as a forward-thinking creative force, capable of crafting work that’s as strategic as it is visually arresting—and as locally rooted as it is globally celebrated.
Reflecting on the win, Roy Menezes, Partner & Chief Creative Officer at Centrick, shared: “When design and aesthetics are at the heart of a brand, the creative process becomes not only effortless but joyful. It’s why we chose design, not just as a career, but as a way of life. For the team at Centrick, design is never just a job, it’s what we wake up and look forward to every single day. We’re grateful to Vespa for being a brand that continually inspires us to design everyday.”
Centrick has showcased remarkable creative consistency, securing wins at the A’ Design Awards across each of its key retainer brands. The agency earned recognition for Kirloskar Vasundhara in the Graphics, Illustration, and Visual Communication category, for Lifelong in Website & Web Design, and for an AI-driven Career Application Tool in Mobile Technologies, Applications, and Software Design. Each win highlights Centrick’s ability to deliver innovative, award-winning work across diverse platforms and industries.
