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Sunday, June 4, 2023

Centrick awakens the spirit of being ‘Limitless’, a new vision for 5 Kirloskar companies

With the legacy of more than a century, the Maharashtra based Indian conglomerate, Kirloskar Group, has collaborated with Centrick Marketing Solutions LLP to bring alive, communicate and take further its newest vision “limitless”, driven by the inspirations of the teachings of its founders.

For its recently launched campaign across digital, print, and television, Centrick, designed marketing communication, crafted press communication, conceptualised event content, managed media solutions and created a film that communicated the legacy, the present and the future of this organisation, traversing the nation.

According to the terms of partnership, Centrick will manage end-to-end creative solutions and 360 degree media solutions for Kirloskar Ferrous Industries Limited, Kirloskar Oil Engines Limited, Kirloskar Pneumatic Company Limited and Kirloskar Chillers Private Limited. Centrick’s services could also be leveraged to design and communicate new business verticals, and initiatives, along with bringing alive the “limitless” proposition through highly engaging activations.

Vistasp Hodiwala (Founder and CCO, Underdog, Co-founder at Centrick), Roy Menezes ( Partner & Chief Creative Officer, Centrick), Vikram Gaikwad (Co-founder and COO, Underdog, Co-founder at Centrick)

Delighted on the partnership, Roy Menezes, Partner & Chief Creative Officer, Centrick said, “This organisation has been the backbone for various industries, sectors and nations. They also happen to be the backbone of this little agency, founded a year and a half ago by three friends, Vikram, Vistasp and myself. For companies of this stature to place their trust and faith in us, give us the creative freedom that’s honestly unseen anywhere in our careers, only naturally makes us go above and beyond the call of duty, with joy, to deliver whatever solutions they may need. It’s a once in a lifetime opportunity to be a part of such a refreshing change, and for that we will forever be grateful.”

Gauri A. Kirloskar, Director, Kirloskar Oil Engines Limited

On partnering Centrick, Gauri A. Kirloskar – Director, Kirloskar Oil Engines Limited said, “We have worked with Centrick for over a year on digital media and marketing and also engaged them for the refresh exercise. They take complete ownership of the client and the task at hand, often working out-of-scope and under pressure with a great attitude. Creatively brilliant, dependable and always fun – it has been the start of a partnership that I’m sure will go a long way.”

Rahul Kirloskar, Chairman, Kirloskar Pneumatic Company Limited

Highlighting the experience of working with the team from Centrick, Rahul Kirloskar, Chairman, Kirloskar Pneumatic Company Limited added, “It was a refreshing experience to work with Centrick. They are an extremely creative agency. In particular, Roy and Anamta Shaikh’s work ethic, responsiveness and creativity were incredible. I think the results speak for themselves.”


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