CEAT, a leading tyre manufacturer, has named Debashish Roy as its Chief Digital Transformation Officer, effective December 2, 2024. Roy will report to Amit Tolani, Chief Executive of CEAT Specialty, and will spearhead the company’s digital innovation, customer-centric initiatives, and technological advancements, positioning CEAT at the forefront of industry transformation.
With over 15 years of expertise in digital transformation, Roy has a proven track record of driving innovation, leveraging digital disruption, and achieving customer-centric outcomes across diverse domains. His extensive experience encompasses products, platforms, channels, analytics, and the development of new business models.
Roy holds a Bachelor of Engineering (Chemical) degree and an MBA in IT & Operations from IIM Mumbai. His career highlights include leading multi-cultural teams across India, North America, Europe, and Emerging Asia to execute large-scale transformation programs for Fortune 500 companies. He has held pivotal roles at prominent organizations, including Abbott India, PwC US Advisory, and Cognizant Business Consulting, where he focused on sustainable revenue growth and business transformation.
Most recently, Roy served as Director of Digital Transformation and Customer Experience at Pfizer, where he was instrumental in integrating cutting-edge digital and IT capabilities. His efforts laid the foundation for a robust digital ecosystem, enhancing customer engagement and operational efficiency.
Roy’s expertise spans digital and IT strategy, data and analytics, program management, product and process innovation, change management, ecosystem partnerships, and omnichannel customer experience. His ability to navigate complex business landscapes and foster cross-functional collaboration makes him well-suited to lead CEAT’s digital journey.
On his appointment, CEAT stated, “Debashish Roy’s leadership in digital transformation and his vision for customer-centric innovation will play a critical role in accelerating CEAT’s growth and shaping our future in a technology-driven landscape.”
Roy’s appointment underscores CEAT’s commitment to embracing digital transformation to enhance its operational excellence, customer experiences, and market competitiveness.
Amit Tolani, chief executive, CEAT Specialty, said, “We are delighted to welcome Debashish to the CEAT family. His extensive experience in digital transformation and innovation aligns perfectly with our vision to enhance customer experiences by driving technological advancement. I am confident that his strategic vision and leadership will significantly contribute to CEAT’s growth and strengthen our market position in the industry.”
On his appointment, Debashish Roy said, “I am excited to join CEAT and embark on this new journey. My focus will be on innovating for a safer, better world by leveraging technology and empowering people. By connecting, collaborating, and delivering, I believe we can inspire and nurture the human spirit, building a strong foundation for sustainable growth and making CEAT a leader in digital innovation.”
