IPL 2020: HINDI GEC VIEWERSHIP DROPS

With the start of the Indian Premier League 2020, Hindi General Entertainment Channel primetime viewership impression has slipped 7.7 percent week...

GOOGLE TO GIVE CONTENT CREATORS OVER $1 BILLION OVER 3 YEARS

Alphabet Inc.’s Google has announced that it will start paying select media outlets to showcase “curated content” on its news app...

NEED, NOT WANT, IS OF THE ESSENCE

So there is this balancing act that most consumers are faced with  — what is okay, what steps do we take...

OPPORTUNITY IN ADVERSITY

GEETHU SIVAKUMAR Even as the virus revealed itself in...

THE BIRTH OF A SALESMAN

People make a living… I help make lives,” says Achal Rangaswamy, a former President, Marketing, Bell Ceramics Ltd, and Strategic Business...

AUTHENTICITY = WAY FORWARD

LAEEQ ALI wears various hats. For he is Founder-Director of Origami, a Bangalore-based coffee-serving full-service advertising agency, is President of Ad...

FACEBOOK SURGES ON ‘SIGNS OF STABILITY’

A 10% rise in Facebook’s shares in after-hours trading mid-week on the back of an 18% increase in revenue for the...

THE SHAPE OF THINGS

ASHISH BHASIN is not new to tectonic turbulence. Bhasin, who is a globally recognized media veteran of over three decades, is...

FACEBOOK JOINS FORCES WITH RELIANCE

Social media giant pumps in $5.7 billion for a 9.99% equity stake in Jio Platforms on a fully diluted basis, deepening...

UNTIL THEN… STAY HOME. BE SAFE. AND LOOK TO THE FUTURE

In a letter to the public, Air Asia founder Tony Fernandes talks about his journey with one of the world’s cheapest...

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