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Creative Brands
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News genre saw 5% growth in 2020, cars lead ad volume share: TAM AdEx
Creative Brands
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January 6, 2021
Business
GEC genre grew 33% in ad volumes in 2020: TAM AdEx
Creative Brands
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January 5, 2021
Business
DMRC invites advertising bids for Red Line
Creative Brands
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January 5, 2021
IPL 2020: HINDI GEC VIEWERSHIP DROPS
Business
Creative Brands
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October 6, 2020
0
With the start of the Indian Premier League 2020, Hindi General Entertainment Channel primetime viewership impression has slipped 7.7 percent week...
GOOGLE TO GIVE CONTENT CREATORS OVER $1 BILLION OVER 3 YEARS
Business
Creative Brands
-
October 1, 2020
0
Alphabet Inc.’s Google has announced that it will start paying select media outlets to showcase “curated content” on its news app...
NEED, NOT WANT, IS OF THE ESSENCE
Business
Creative Brands
-
August 24, 2020
0
So there is this balancing act that most consumers are faced with — what is okay, what steps do we take...
OPPORTUNITY IN ADVERSITY
Business
Creative Brands
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June 16, 2020
0
GEETHU SIVAKUMAR Even as the virus revealed itself in...
THE BIRTH OF A SALESMAN
Business
Creative Brands
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June 1, 2020
0
People make a living… I help make lives,” says Achal Rangaswamy, a former President, Marketing, Bell Ceramics Ltd, and Strategic Business...
AUTHENTICITY = WAY FORWARD
Business
Creative Brands
-
May 4, 2020
0
LAEEQ ALI wears various hats. For he is Founder-Director of Origami, a Bangalore-based coffee-serving full-service advertising agency, is President of Ad...
FACEBOOK SURGES ON ‘SIGNS OF STABILITY’
Business
Creative Brands
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May 1, 2020
0
A 10% rise in Facebook’s shares in after-hours trading mid-week on the back of an 18% increase in revenue for the...
THE SHAPE OF THINGS
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Creative Brands
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April 28, 2020
0
ASHISH BHASIN is not new to tectonic turbulence. Bhasin, who is a globally recognized media veteran of over three decades, is...
FACEBOOK JOINS FORCES WITH RELIANCE
Business
Creative Brands
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April 22, 2020
0
Social media giant pumps in $5.7 billion for a 9.99% equity stake in Jio Platforms on a fully diluted basis, deepening...
UNTIL THEN… STAY HOME. BE SAFE. AND LOOK TO THE FUTURE
Business
Creative Brands
-
April 11, 2020
0
In a letter to the public, Air Asia founder Tony Fernandes talks about his journey with one of the world’s cheapest...
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