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Role of digital platforms in senior care sector- Piali Dasgupta, Senior Vice President –...
Contrary to popular belief, today’s senior citizens are quite digitally savvy and acknowledge the convenience digital media brings to their lives. Seniors are late...
Brand Idea Discovery – An Under Celebrated Brand Building Construct- Henry Moirang, Communications Strategist,...
Brand Idea as a construct deserves more conversations given the expansive impact it can have on a brand.
In today’s messaging cacophony, where a human...
Doo Creative India rolls out magical TVC for Bison Panel
Highlighting the mesmerizing beauty of North-east India, Doo Creative has efficiently managed to conceptualise and execute the new TVC for Bison Panel, third in...
The difference between a company’s Mission, Vision and purpose- Piali Dasgupta, Senior Vice President...
Vision, mission and purpose are often terms that are grossly misunderstood, misrepresented and used interchangeably by brands. When not understood well and in their...
Social Beat Wins Digital Mandate for Beyond Water
Beyond Water, a D2C brand that offers hydration solutions, has partnered with Social Beat, India’s fastest-growing independent digital marketing company, to scale its revenue...
Leo Burnett bags PepsiCo India’s creative mandate
After intense multi-agency pitch, Food and beverages major, PepsiCo India has awarded its creative mandate to Leo Burnett. PepsiCo India's incumbent agency on record...
Stayfree® encourages fathers to talk about periods to their daughters in its new film
World Menstrual Hygiene Day is celebrated on 28th May every year which signifies 28 days which is the typical gap between 2 periods and 5 days which...
Chef Karim Bourgi and MullenLowe MENA rolls out “Chocapologies – on Behalf of the...
The internet could aptly be described as the cruelest playground in the world, where trolls bully perfect strangers freely and without consequences or remorse....
Launching SOON: BMW C 400 GT will be India’s most powerful scooter
The wait is over for thousands of two-wheeler enthusiasts awaiting the arrival of German automaker BMW’s first maxi-scooter in India. BMW Motorrad India is...
LEARNING SPIRAL SUCCESSFULLY MANAGED TO CONDUCT BHU’s ONLINE ADMISSION AND REGULAR EXAMINATIONS DURING THE...
In the midst of this challenging environment Learning spiral has successfully managed the admissions and regular examination process of Banaras Hindu University  through their online application engine UCanApply and...
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