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Five key pillars of content marketing for emerging brands- Piali Dasgupta, Senior Vice President-...

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The real objective of content marketing lies not merely in promoting products or services of a brand, but in crafting narratives that resonate with...

Jennifer Lopez launches RTD cocktails

Lopez, who also goes by the name J Lo, has created The House of Delola, a company that will roll out premium, spirits-based bottled...

Infectious Advertising prepares for its next phase of growth; ropes in Siddhartha Singh as...

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Infectious Advertising has roped in Siddhartha Singh as Managing Partner and Chief Operating officer. Siddhartha has returned to advertising after a two-year stint on...

Role of digital platforms in senior care sector- Piali Dasgupta, Senior Vice President –...

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Contrary to popular belief, today’s senior citizens are quite digitally savvy and acknowledge the convenience digital media brings to their lives. Seniors are late...

Brand Idea Discovery – An Under Celebrated Brand Building Construct- Henry Moirang, Communications Strategist,...

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Brand Idea as a construct deserves more conversations given the expansive impact it can have on a brand. In today’s messaging cacophony, where a human...

Doo Creative India rolls out magical TVC for Bison Panel

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Highlighting the mesmerizing beauty of North-east India, Doo Creative has efficiently managed to conceptualise and execute the new TVC for Bison Panel, third in...

The difference between a company’s Mission, Vision and purpose- Piali Dasgupta, Senior Vice President...

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Vision, mission and purpose are often terms that are grossly misunderstood, misrepresented and used interchangeably by brands. When not understood well and in their...

Social Beat Wins Digital Mandate for Beyond Water

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Beyond Water, a D2C brand that offers hydration solutions, has partnered with Social Beat, India’s fastest-growing independent digital marketing company, to scale its revenue...

Leo Burnett bags PepsiCo India’s creative mandate

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After intense multi-agency pitch, Food and beverages major, PepsiCo India has awarded its creative mandate to Leo Burnett. PepsiCo India's incumbent agency on record...

Stayfree® encourages fathers to talk about periods to their daughters in its new film

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World Menstrual Hygiene Day is celebrated on 28th May every year which signifies 28 days which is the typical gap between 2 periods and 5 days which...

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