CONSUMER FASTER THAN BRANDS

There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer...

FOR A HYBRID AND NIMBLE FUTURE

We don’t have a prescriptive approach to problem solving. The primary thing is to have a hybrid and nimble approach to...

FREEPUBLIKAN© Awards 2020: TALENT CONNECT UNLIMITED

A new concourse of ideas, work, and recognition unfolds later this month. Freepublik, a brainchild of four friends, is a platform...

DIALOGUE WITH THE CHIEF

Steel Authority of India (SAIL) produces ‘Adhyaksh se Vartalaap’, a two-way communication channel for effective broadcasting of the company’s strategies and...

WHAT A WONDERFUL WORLD

There couldn’t have been a better moment for a gripping reprisal of one of the greatest songs ever sung by one...

SOUL MUSIC

Three men, but two continents apart. But brought together by the ruling scourge of our times, the deadly Corona pandemic, to...

WATER, WATER EVERYWHERE… BUT

Wash your hands with sanitiser or soap for 20 seconds. And that has been the unambiguous global advisory. The novel Coronavirus...

YOUTUBE EARNS OVER 300 BILLION VIEWS IN Q1 2020

A report by Mindshare India and Vidooly that determines the quantum and impact of online content consumption trends over the first...

WE SHALL WIN, BUT STAY HOME

DISCLAIMER: Issued in public interest, this is a creative spot based on that inspirational box-office scene from Chak De India! where...

AN APPLE DURING THE PANDEMIC

The terrible pandemic has ironically led to an efflorescence of creativity. People and brands are putting together, literally, newer ways of...

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