Taking a cheeky dig at the coin-based gimmicks crowding today’s rewards platforms, CashKaro, India’s leading cashback and coupons site, has dropped a fresh digital ad film inspired by one of pop culture’s most meme-worthy moments — the infamous India’s Got Latent show — but this time, with a rewarding cashback twist.
The film is the latest addition to CashKaro’s digital campaign #CoinsVSCashback, which already features a Ghibli-style animated short and the witty series The GOAT Talks. United by the no-nonsense message, “Coins Voins are all bakwaas, real cashback is with CashKaro,” the campaign cleverly blends humour, nostalgia, and animation to highlight the smarter, more rewarding way to shop and save online.
In its latest ad film, CashKaro delivers a sharp satirical take by recreating the flair of the viral reality talent show — but with a twist. Instead of showcasing just chaos, the film cleverly exposes the absurdity of gimmicky coin-based reward systems. Through punchy humour and sharp wordplay, the ad critiques the overhyped promise of coins that rarely translates into real value. In contrast, CashKaro champions a genuine and value-driven user proposition – real cashback that shoppers can directly transfer to their bank accounts — actual money, not digital tokens. The ad film effectively underlines the brand’s commitment to transparent savings while poking fun at the cluttered, gamified distractions that dominate online shopping today.
Talking about CashKaro’s mission to provide real cashback for Indian shoppers, Swati Bhargava, Co-Founder of CashKaro and EarnKaro, said, “CashKaro has always stood for real, tangible savings — not coins that come with fine print, expiry dates, or usage limits. With our digital campaign #CoinsVSCashback, we’re calling out the smoke and mirrors of so-called coin rewards. This Latent-inspired ad film is the latest in a series of bold, creative adaptations reinforcing that real cashback is money that users can bank, spend, and benefit from without limitations. Last year, we rolled out our Aadat Badlo campaign that also focused on shifting consumer behaviour and helping them earn big by changing one small habit while shopping. That’s the value we’ve consistently delivered, and this film captures that message in a bold, humorous, and unmistakably CashKaro way.”
Reflecting on the creative storytelling approach, Ishan Agarwal, Director – Brand & Creatives, CashKaro, said, “We wanted to take an instantly recognizable pop-culture flashpoint and use it as a creative lens to cut through the noise. The ‘Latent’ moment was the perfect canvas to deliver a humorous yet hard-hitting truth that ‘cashback shouldn’t be confusing or conditional’ – in sync with the broader #CoinsVSCashback campaign narrative. As CashKaro steadily cements its place as the G.O.A.T of real cashback, this ad aims to blend entertainment with clarity while leaving users with a message about what truly sets us apart.”
With this ad film, CashKaro continues its streak of hard-hitting, highly engaging content that doesn’t shy away from controversy — all while staying true to its mission of making online shopping genuinely rewarding. Created by CashKaro’s in-house Brand & Creatives team, the ad taps into nostalgia and virality to build CashKaro’s synonymy with genuine cashback — setting new standards for how rewarding online shopping can truly be.
