Campus, one of India’s leading sports and athleisure brands, has unveiled its first-ever mixed reality print advertisement, marking a bold step forward in innovative marketing. This groundbreaking initiative is part of the brand’s “Move Your Way” campaign, designed to redefine consumer engagement by seamlessly merging traditional print media with cutting-edge digital interactivity.
The mixed reality ad was launched across eight major Indian cities—Delhi, Bangalore, Mumbai, Kolkata, Chennai, Hyderabad, Ahmedabad, and Pune. Readers were invited to scan a QR code embedded in the print ad, unlocking an immersive digital experience. Upon scanning, the sneakers featured in the ad came to life on their screens, followed by a dynamic appearance from brand ambassador Vicky Kaushal. In this interactive segment, Kaushal shared his excitement about his favorite pair of Campus shoes, creating a personal connection with the audience.
The experience concluded with a direct link to the Campus Shoes website, enabling consumers to effortlessly browse and shop the collection. By bridging the gap between traditional advertising and modern technology, Campus has delivered an engaging and seamless journey from product discovery to purchase.
This first-of-its-kind initiative not only highlights Campus’ commitment to innovation but also sets a new benchmark for consumer-centric marketing, combining creativity, interactivity, and convenience to captivate audiences across India.
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