Campus Activewear, one of India’s leading sports and athleisure footwear brands, has announced the appointment of acclaimed Indian actor Vikrant Massey as its new brand ambassador. This strategic partnership is set to infuse fresh energy into the brand, aligning with Campus Activewear’s commitment to delivering style, comfort, and performance to its consumers.
As the face of the brand, Vikrant Massey will take center stage in unveiling the much-anticipated Autumn-Winter 2024 collection. Known for his versatility and authentic charm, Massey embodies the values of perseverance and modernity, making him an ideal fit for Campus Activewear’s ethos. His association with the brand is expected to resonate strongly with the young, dynamic audience that seeks a perfect balance between style and functionality in their footwear.
The Autumn-Winter 2024 collection promises to reflect Campus Activewear’s dedication to innovation and design excellence, offering a range of cutting-edge sports and athleisure footwear tailored for both performance and everyday wear. With this collaboration, Campus aims to further strengthen its market presence and cement its position as a go-to brand for contemporary, high-performance footwear that complements an active lifestyle.
Through this partnership, the brand looks forward to not only showcasing its latest collection but also creating a deeper connection with its consumers by emphasizing the fusion of style, comfort, and everyday athleticism that defines Campus Activewear’s philosophy.
Speaking on the collaboration, Nikhil Aggarwal, CEO, Campus Activewear said, “Vikrant is known for his versatility. Today, he stands as a respected figure, admired by aspiring artists and especially by today’s youth. His down-to-earth charm and relatability embody the core values of Campus Activewear. We believe this collaboration will inspire our audience to embrace their individuality with confidence, just as Vikrant does every day.”
The Autumn Winter 2024 collection is designed for modern youth who seek bold and comfortable styles.
On joining hands with Campus Activewear, Vikrant Massey said, “I’ve always believed that style is a reflection of one’s true self, and I’m thrilled to represent a brand that celebrates individuality while prioritising comfort. I’m proud to collaborate with Campus, a homegrown brand that takes bold steps to create a fashion statement for every Indian youth.”
The Campus Activewear Autumn Winter 2024 collection meets the needs of today’s youth. It includes casual sneakers and athleisure shoes. The collection will be available at multi-branded stores, exclusive Campus outlets, Campus.com, and e-commerce platforms.