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Tuesday, October 26, 2021

Campaigns, Collaborations, New Mandates

DHL collaborates with Sportskeeda for ISL 2020-21

DHL Express, the global German logistics company, is partnering Sportskeeda for the Indian Super League 2020-21 series. Speaking about the partnership, Sandeep Juneja, Vice President, Sales and Marketing, DHL Express India, said: “We are delighted to announce our sixth consecutive association with the ISL this season. To DHL, the ISL represents our core brand values of passion, speed, teamwork, and a can-do spirit. And we are pleased to be working with the team at Sportskeeda to curate engaging content in innovative formats. I am certain, through this engagement, we will be able to build resonance with millions of viewers across the nation,” Ajay Pratap Singh, Chief Operating Officer, Sportskeeda, said: “DHL has been one of our premium partners when it comes to advertising during the ISL. Our team has worked very closely with the DHL India team to chalk out an effective plan focused on maximizing user engagement. We look forward to delivering an engaging campaign.”

TRRAIN-RAI unveils campaign to thank retail associates

The #KhulkeBoloThankYou campaign by Trust for Retailers and Retail Associates of India (TRRAIN) and Retailers Association of India (RAI) aims to thank their retail associates for their service all through the year despite the global pandemic. The campaign aims to spread awareness about the retailers’ role and contribution to our lives. The 360- degree campaign brings a digital film showcasing people from all walks of life in conversation with their retail associates. Talking about the campaign, B. S. Nagesh, Founder, TRRAIN, said: “With Retail Employees Day, the idea is to give back to this community of our everyday heroes by recognising their untiring efforts through #KhulkeBoloThankYou.

Celebrating those who work tirelessly through the year, this year’s campaign aims to set newer benchmarks with the goal of gathering one million Thank Yous. With the movement now in its tenth year, we strongly urge all brands and the people across the country to extend a warm gesture of gratitude to their retailers thus taking the initiative to the next level.” Bijou Kurien, Chairman, Retailers Association of India, said: “Being an industry-first initiative, it gives us immense pride to have spearheaded a movement that now has global recognition. Over the years, the movement has garnered tremendous support from leading brands, industry leaders, celebrities as well as people from all corners of the country and globe, who have each echoed our shared vision. It is these little gestures that go a long way in making a difference in the lives of a 43 million strong retail employee community in India.”

FMCG brand Mamaearth releases first national TV commercial

Ghazal Alagh, Co-Founder, CIO at MamaEarth

Conceptualised by Korra Worldwide, FMCG brand Mamaearth has launched a 25-second film on onion hair oil, featuring actors Ahana Kumra and Pavail Gulati. The television commercial highlights the benefits of onion oil to reduce hair fall, and pitches Mamaearth’s innovative product as a modern alternative to DIY practices of making onion pulp for hair at home. Talking about the campaign, Ghazal Alagh, Co-Founder and CIO at MamaEarth, said: “Millennials are increasingly choosing products that are free of chemicals and safe. While the age-old remedies are effective, it is extremely tedious and time consuming to make the traditional preparations. Mamaearth is bringing these traditional recipes, coupling it with science and presenting convenient yet effective solutions for skincare and haircare needs.” Referring to the campaign, Gaurav Nabh, CEO, Korra said: “In a cluttered category like hair oil, this innovative product required a simple and easy way of communicating its benefit in a short duration. Our latest work on the onion hair oil for MamaEarth is a simple idea and story that addresses the key barrier for usage.”

Kinnect wins Himalaya Men’s creative digital mandate

The Himalaya Drug Company’s Himalaya Men has awarded creative digital duties to Kinnect, one of India’s leading independent integrated digital marketing agencies. Kinnect’s responsibilities would be to tap the digital space and optimise Himalaya Men’s social-digital visibility, engaging with a growing customer base, as well as handling its social-media handles. Speaking about the mandate, Ashwani Gandhi, head of men’s grooming and e-commerce verticals, Himalaya, said: “With the number of users and the time spent on digital mediums showing an increase day by day, digital becomes an imperative medium for brands, and more so for brands that cater to men. Kinnect comes with strong credentials and has a team of highly motivated and passionate individuals. We’re confident that together we will be able to efficiently build digital as a vital growth driver for Himalaya Men.” On winning the mandate, Rohan Mehta, CEO, Kinnect, said: “With the brand looking to explore new opportunities on digital, we have outlined a creative approach and social media strategy that will elevate the brand portfolio amongst its targeted audience. Our endeavours are focused on making the brand an integral part of men’s daily personal care routine and make it what it truly is — synonymous with men’s grooming.”

Brand Visage wins digital mandate for Campus Shoes

Campus Shoes has awarded its digital mandate to digital marketing and advertising agency Brand Visage Communications. The agency is expected to work on digital marketing strategy, influencer outreach, performance marketing, and oversee overall social-media requirements. Brand Visage will strategise, plan, and execute a comprehensive Digital Media strategy for the brand, raising its brand awareness. The agency will also design digital engagement strategies, develop creative assets, and manage Campus’s online reputation management (ORM). Nikhil Aggarwal, Director, Campus Shoes, said: “We are glad to announce Brand Visage Communications as our digital communication partner who will be sharing our brand vision and thereby, will be helping us in elevating our brand presence and positioning among the millennials. We loved their strategic and creative approach and are confident that it will help the brand gain more momentum in the times to come.” On winning the mandate, Siddharth Khanna, Co-Founder, and CEP, Brand Visage, said: “We are glad to be on board with Campus Shoes. We look forward to working with the brand closely to strengthen its digital presence and engagement and help them achieve greater ROI through our media strategies.”

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