Indigo Consulting, Publicis Groupe’s Digital and Business Transformation Company has named Burzin Mehta as its National Creative Director. Prior to this, Mehta was the Group Creative Director & Digital Creative Lead at Ogilvy, Mumbai.
In his new role, Mehta has been tasked with instituting creative excellence throughout Indigo Consulting’s products and services — consulting, digital technology and transformation, marketing, design, and user experience (UX).
Mehta, who has over two decades of experience in the industry, has managed some of the world’s iconic brands across the Indian subcontinent, South America, the Middle East, North Africa, and South East Asia.
Mehta has earned recognition at Cannes Lions, One Show, New York Festivals, the Effies, and DMA Echoes among a host of others in print and design to digital, mobile, radio, integrated advertising, and creative effectiveness.
Deeply committed to developing and nurturing a diverse and inclusive workplace, Mehta has the unique honour of being the only Indian to be listed among the World’s Top 50 Male Advocates for Equality in Marketing and Media by DIMA (Diversity in Marketing and Advertising) in 2018.
Mehta is an Advisory Member of the Data and Marketing Association of India, a member of the faculty at Miami Ad School, and a mentor at the One Club Creative Bootcamp.
On Mehta’s appointment, Rajesh Ghatge, CEO Indigo Consulting, said: “As we continue our evolution towards becoming a truly effective digital transformation partner for our clients , I am delighted to have Burzin onboard. His obsession with digital-first thinking and a non-compromising rigour to curate work is exactly what we need to deliver excellence for our clients. We have been driving some high impact solutions by leveraging data, creativity and technology and Burzin’s partnership in this endeavour is only going to raise the bar of our solutions.”
Jose Leon, President, Indigo Consulting, said: “For the last 8 quarters, brands have focussed almost entirely on data — perfecting the art of targeting audiences and the science of the right channel to engage them. This strategy is starting to plateau in terms of monetization, in proportion to the effort, investment and focus being committed to it. As a result, creative freedom has been heavily compromised. At Indigo Consulting, we believe experiential marketing and creative can continuously influence customers, provided it is driven by data and actionable insights. True to his nickname, “Buzz” will provide data-led creative leadership across all functions and regions so we can more effectively pursue our purpose of ‘Shaping Human Behaviour through Creativity, Data and Technology’.”
Referring to his new role, Burzin said, “The recent past has seen the role of creativity expand to much more than solving marketing problems. Whether it is with the quintessential big idea, the effective use of data, the smart application of technology or an ingenious mix of them all. And that is what’s most exciting about this opportunity. The chance to put together this heady mix and effectively solve problems of all kinds — with a team that has the intent and passion to make it happen.”