Buffalo Soldiers, an advertising agency, has collaborated with Fastrack, a youth fashion brand, for the launch of the brand’s Automatic watches. As part of the collaboration, the agency has launched an ad campaign on digital and outdoor, combining the sophistication of automatic movements with Fastrack’s fashion style.
Ajay Maurya, Marketing Head, Fastrack, said, “Team Buffalo Soldiers captured the essence of how we wanted to launch Fastrack’s new automatic watch collection! Across lifestyle and product photography, their creative team ensured that these stylish and high-performing watches for the fashion-savvy young consumers look truly bold and contemporary.”
“We are thrilled to collaborate with Fastrack on the launch of the Fastrack Automatics watch collection in India,” said, Rohit Prakash, Lead Creative Officer of Buffalo Soldiers. “Our agency prides itself on pushing creative boundaries and challenging the norms of advertising. Together with Fastrack, we aim to captivate the hearts of fashion-forward consumers, introducing them to a range of accessories that seamlessly blend fashion and function,” he added.
The campaign was led by Prakash, along with Saurabh Dubey (Head of Video & Production), Prayash Padhi (photographer), and Nikita Rekapalli (Team Lead, Creative Production).
