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Monday, September 27, 2021

Centrick ventures into Silicon Valley, partners Bubble Insurance Solutions and Skin Solutions LLC

Centrick Marketing Solutions LLP, an award winning Mumbai based digital first-brand marketing agency has been assigned the creative duties for Bubble Insurance Solutions and Skin Solutions LLC with the aim of expanding its services to Silicon Valley.

As Skin Solutions LLC’s partner, Centrick will launch and market its range of organic skin care products, made especially for menopausal women. Apart from this, Centrick will craft the identity, tone, visual language and will design packaging, communication templates and e-commerce solutions for the brand. 

For Bubble Insurance Solutions, Centrick will craft strategy, positioning and launch communication for the brand, including film and static communication for online and offline channels. 

Roy Menezes, Partner & Chief Creative Officer at Centrick

On taking up the creative duties, Roy Menezes, Partner & Chief Creative Officer at Centrick said, “It’s not often that we get to design a skin care brand, ground up. Or even communication for an insurance company that sets it apart in a sea of sameness. Being out of Silicon Valley, their focus on the end goal, clarity on the objectives and the freedom to be creative and try different things, makes these wins super special for us.” 

Vikram Gaikwad, Partner at Centrick

Vikram Gaikwad, Partner at Centrick added, “These wins have put our boutique, digital focused agency on the international design playing field. I’m happy that the brands we create will be known, showcased and talked about in-another part of the globe.” 

Vistasp Hodiwala Partner at Centrick shared his thoughts, saying, “78 weeks ago, when we started Centrick, we couldn’t have imagined that even in the toughest of years, we would grow to craft solutions for clients in Pune, Delhi, Hyderabad, Sri Lanka, and now USA. This is the power of technology. We are supremely stoked to work with startups based out of the “valley” but even more so to craft communication that will launch brands in a whole different market.” 

Vistasp Hodiwala Partner, Centrick

Speaking about the newest collaboration, Elizabeth Koshy,  Founder & Partner at Skin Solutions LLC said, “After speaking with a few design agencies across the globe, we chose Centrick for 3 reasons. We didn’t want multiple partners and Centrick offered an integrated digital first approach towards creating our brands. Their sense of aesthetic is spot on with the region, our markets and our audience. Centrick understands start-ups like us and has a clear focus on our goal, backed by strategy, intellect and talent to achieve it.”  

Delighted upon the tie-up, Avi Gupta – Founder & CEO Bubble said, “Centrick offers a fresh, out-of-the-ordinary thinking on positioning brands to highlight unique value propositions, keeping the target audience in mind. From our initial engagement, we have been impressed with their quick yet deep understanding of our domain and creative thinking around multiple ways to set ourselves apart and build a memorable impression with our audience. I was equally impressed with how quickly Centrick pulled together experts across the many skill sets that go into such an effort, from designers & illustrators to copywriters and story-tellers.”

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