In a groundbreaking partnership that intertwines the enchantment of cinema with the artistry of brewing, Medusa Beverages has teamed up with Warner Bros. Discovery Global Consumer Products to introduce an exclusive ‘House of the Dragon’-inspired beer collection. This collaboration pays homage to the enthralling world of the HBO Original drama series and celebrates the epic saga’s highly anticipated return. Together, Medusa, a trailblazing Indian beer brand, and Warner Bros. have crafted a beverage that embodies the fiery essence of dragon fire and the daring spirit of Medusa.
Founded in 2018, Medusa Beverages is more than just a beer brand—it’s a symbol of lifestyle and bold self-expression. Known for its commitment to innovation and top-tier quality, Medusa offers millennials and Gen Z trendsetters a taste of adventure through its premium creations. By blending fine barley malt with hops imported from Germany, Medusa has carved a niche in India’s competitive alcobev market.
From its striking, contemporary packaging to its bold, unforgettable flavors, Medusa reflects the elegance, mystique, and transformative power of its mythical namesake, delivering a brand experience that is as unique as its iconic beers.
The alcoholic beverage (AlcoBev) industry is a vibrant and multifaceted sector, encompassing the production, distribution, and sale of a diverse range of drinks, including beer, wine, and spirits. With roots deeply embedded in cultural traditions and social customs worldwide, this industry carries a rich history while continuously adapting to modern trends.
Today, the AlcoBev sector evolves rapidly, driven by shifting consumer preferences, breakthroughs in production techniques, and dynamic regulatory landscapes. As a global economic powerhouse, it is defined by a mix of long-established giants and a growing number of innovative craft producers, all catering to an ever-expanding variety of palates and market segments.
Currently available in seven Indian states, including Delhi, Punjab, and Uttar Pradesh, Medusa plans to expand into three more states in FY26: Haryana, Andhra Pradesh, and Assam. The Fire Edition will roll out in these markets and is expected to make a significant impact.
Through innovative brewing techniques and a trailblazing partnership with Warner Bros., Medusa Beverages is redefining the standards of India’s beer industry. The ‘Fire Edition’ is more than just a beverage—it’s an immersive experience, paying homage to adventure, fantasy, and the artistry of brewing.
