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Wednesday, December 7, 2022

BMW Group Financial Services names Rediffusion as lead creative agency

BMW Financial Services, one of the leading financial service providers in the automotive sector has appointed Rediffusion as the lead creative agency. The business will be handled by Rediffusion Delhi. As per the terms of the mandate, Rediffusion will work on brand strategy, creative, digital and dealer support communication. Asheesh Malhotra will lead the account from Rediffusion. Creative will be helmed by Chraneeta Mann and Nitin Suri. Digital will be the responsibility of Rahul Vengalil.

Rediffusion acquired by its former president Sandeep Goyal | Advertising |  Campaign Asia
Sandeep Goyal, Managing Director of Rediffusion

Delighted upon winning the mandate, Sandeep Goyal, Managing Director of Rediffusion, said, “We are delighted that BMW has chosen to work with Rediffusion in India. For us it is an honour to associate with one of the most admired brands in the world. At Rediffusion we are putting together a One Team that includes our best resources from Rediffusion, The Mob, Rediffusion Studios and Everest to give BMW the best we can offer from within the Group.”

About Rediffusion:

Rediffusion is India’s largest and independent full-service advertising agency that builds and executes end-to-end visual narratives for brands of repute across verticals. Founded in 1973 by Diwan Arun Nanda, Ajit Balakrishnan and Mohammed Khan, Rediffusion Brand Solutions Private Limited is one of India’s most iconic advertising agency groups. The agency, known for its category-defining work, has been responsible for building powerful brands over the years. Rediffusion and Everest Media have been acquired by Mogae Media since 1st May 2021.

About BMW Group Financial Services:

Established in 1993 to support the sales and marketing of BMW products, BMW Group Financial Services NA, LLC has expanded beyond the leasing, retail and commercial financing of a traditional captive-finance company to offer a broad variety of products tailored for the BMW customer as well as the MINI and Rolls-Royce customer. The Group also provides financing to BMW dealers for expanding dealership capabilities and enhancing overall operations. With more than $34 billion in serviced assets and 1,000,000 automotive lending customers across the U.S., Canada, Mexico and Brazil, BMW Group Financial Services finances almost three-quarters of the BMWs sold or leased in North America. BMW Group Financial Services employs more than 1,000 people, most of whom are located in the Hilliard, Ohio Regional Service Center.

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