As part of a new campaign to emphasize the importance of how separating dry, wet, and hazardous waste can help create a cleaner and healthier world, Hindustan Unilever has launched a comical film, that responsibility about Appu, ‘The Bin Boy’. Created by Ogilvy Mumbai the two-minute film revolves around a unique protest by a young boy that suddenly garners the attention of hundreds of onlookers and the media when plops himself down into a bin of garbage to make his point.
“The need for urgent action on the issue of waste segregation has never been greater,” said Sanjiv Mehta, Chairman and Managing Director, Hindustan Unilever Ltd.
“At HUL, we recognize our role in this context and have been working with leading agencies in the space and the Government to drive what is a simple, positive action that each of us could do. We work towards empowering communities to reach the goal of swachhata and a zero-waste circular economy. Children are the strongest advocates of change in society and are also the strongest drivers. We believe that our latest campaign with a child protagonist will inspire and unite citizens to create a waste-free, greener tomorrow.’’
There is also a shorter version of the film.