BigBasket, widely recognized for its online grocery delivery services, has recently expanded to include a rapid delivery option for toys and games, adding to its extensive grocery offerings. Now, customers can receive not only fresh produce and daily essentials but also toys delivered right to their doorstep in just 10 minutes.
In celebration of Children’s Day, BigBasket has collaborated with Talented to launch a multi-city outdoor campaign. This initiative blends playful visuals with gentle life lessons, delivering a meaningful message to families while spotlighting BigBasket’s new toy delivery service.
“So many aspects of parenting have evolved- from how we show our affection to kids to how we apologize to them. But one thing that hasn’t changed is the ease with which the kids get bored! You may try to entertain them with all kinds of traditional or known games but you will still land with a bored kid and a frustrated parent!” said Raagaleena Sripada, Marketing Head, Big Basket Retail.
“Our attempt with this campaign is to offer a quick rescue from such situations – by delivering a great set of toy brands such as Lego, Hotwheels, Hasbro, and many more in 10 min!”
PG Aditiya, Co-founder & CCO, Talented added, “As a parent myself, I know that keeping children stimulated is a challenge, and the only ammo we have is dated methods we grew up with. So with this campaign, we showed tough love to parents and parent-adjunct figures who don’t want to own up to the fact that they’re objectively unentertaining.
“We banked on their deep-seated insecurity to pitch more child-friendly ways of spending time together using toys and games from BigBasket.”
The outdoor campaign is live in Bengaluru, Pune, and Hyderabad, with more activations planned throughout the month.
