BIG TV News is preparing to launch a new Malayalam satellite news channel under the BIG TV Network, promising high-quality, unbiased reporting and advanced broadcast technology. Led by Anil Ayroor and backed by Pravasa Media, the channel aims to deliver credible journalism across TV, digital and OTT platforms.
BIG TV News is set to make its entry into Kerala’s competitive broadcast landscape as a new Malayalam satellite news channel, positioning itself as a modern, technology-driven platform committed to credible journalism and engaging storytelling. Backed by the BIG TV Network, the channel is preparing for launch with an ambitious vision that combines traditional news values with contemporary formats suited to today’s multiplatform audiences.
Announced as an upcoming Malayalam news channel, BIG TV News is being introduced at a time when regional news consumption is undergoing a rapid transformation. Viewers are increasingly accessing content across television, digital platforms and OTT services, expecting speed, depth and visual clarity in equal measure. The channel has signalled its intent to address these expectations by focusing on high-quality news delivery, unbiased reporting and advanced broadcast standards.
The new channel will operate under the leadership of Anil Ayroor, Founder Director and Managing Director of BIG TV Malayalam. Under his direction, the channel aims to build a newsroom culture that values accuracy, context and relevance, while also encouraging creativity and innovation in how stories are told. The management’s stated focus is on creating an inspiring and dynamic work environment that attracts professionals who share a passion for journalism and a commitment to public-interest reporting.
BIG TV News is part of the larger BIG TV Network, which already operates a Telugu news channel and the hyperlocal news app Chota News. The network has built its reputation around the use of advanced technology and a focus on credible journalism, and this experience is expected to shape the Malayalam channel’s editorial and technical approach. With access to state-of-the-art broadcast systems, the channel plans to deliver sharp analysis, meaningful stories and a premium 2K viewing experience across major platforms, including OTT.
Owned by Pravasa Media, the BIG TV Network is led by Founder Group Chairman Vijay Reddy Vennam. Under his leadership, the network has outlined expansion plans across India, with the introduction of content in additional regional languages. The launch of BIG TV News Malayalam is a key step in this broader growth strategy, reflecting the network’s confidence in the strength and influence of regional-language journalism.
Ahead of its launch, BIG TV News has issued an open invitation to passionate and skilled professionals to be part of its founding team. The channel is recruiting across a wide spectrum of roles that span editorial, technical, creative and commercial functions. Open positions include news presenters, reporters, digital video journalists and cameramen, highlighting the channel’s emphasis on field reporting and visual storytelling. In line with evolving newsroom requirements, the channel is also seeking digital content writers and creators who can shape narratives for online and social platforms.
Recognising the growing importance of immersive visuals and new storytelling tools, BIG TV News is also hiring graphic artists with expertise in Unreal Engine, Unity and artificial intelligence-driven design. This points to a future-facing approach that blends news with cutting-edge graphics and virtual environments, potentially redefining how stories are visually experienced on television and digital platforms. Sales personnel are also being onboarded to support the channel’s commercial growth and advertiser partnerships, underlining a business model that balances editorial independence with sustainable revenue generation.
The emphasis on recruitment reflects the channel’s positioning not just as a broadcaster, but as a newsroom built from the ground up for the next phase of Indian television journalism. By assembling teams across disciplines before launch, BIG TV News appears focused on creating workflows that integrate television and digital operations seamlessly, rather than treating them as parallel silos.
At its core, the channel’s stated mission is to deliver high-quality news with a strong emphasis on unbiased reporting. In a media environment often criticised for sensationalism and polarisation, BIG TV News is seeking to differentiate itself by foregrounding credibility and depth. The promise of meaningful stories and sharp analysis suggests an editorial strategy that goes beyond headline-driven coverage to explore issues with context and clarity, particularly those affecting Kerala and the Malayali diaspora.
The channel’s technological ambitions form a key part of this positioning. By highlighting its use of advanced broadcast systems and premium 2K viewing experiences, BIG TV News is signalling its intent to compete on production quality with established players. Such investments are increasingly important in attracting younger viewers accustomed to high-definition visuals and fluid digital interfaces.
BIG TV News’ digital-first sensibility is further reflected in its openness to OTT distribution. As news consumption habits shift rapidly, regional channels are no longer confined to linear television schedules. By planning presence across major platforms, the channel is aligning itself with viewers who expect news on demand, across devices, and in formats optimised for mobile and social viewing.
The launch also underscores the continued relevance of regional-language news in India’s diverse media ecosystem. Malayalam news channels play a crucial role in shaping public discourse in Kerala, covering politics, culture, economy and social issues with a depth that national outlets often cannot match. BIG TV News enters this space with an ambition to combine local focus with global standards of storytelling and technology.
For industry observers, the arrival of a new Malayalam satellite news channel backed by an expanding national network reflects both opportunity and challenge. While audience fragmentation and intense competition define the sector, there remains strong demand for credible, well-produced regional news. BIG TV News is betting that a blend of journalistic integrity, technological sophistication and talent-driven execution can carve out a distinct identity.
As preparations for launch continue, the channel’s leadership has positioned BIG TV News as a platform for professionals who want to be part of what it describes as the “futuristic news domain.” Interested candidates have been invited to apply by sending their resumes and brief introductions via email, signalling an open and inclusive approach to building the team.
When BIG TV News goes on air, it will do so not just as another entrant in the Malayalam news space, but as a statement of intent by the BIG TV Network to expand its regional footprint with purpose. By combining experienced leadership, multi-language network backing, advanced technology and a wide-ranging talent search, the channel aims to establish itself as a credible voice in Kerala’s media landscape, reflecting both the immediacy of news and the deeper stories that shape public life.
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