Employee homes become “official BBDO offices”, app generates logo for email signatures. “Obviously you’re not launching a new BBDO — but you are making BBDO stronger than ever, from wherever you are,” says microsite.

As working from home or WFH becomes a stark reality, employees around the world are staring at a new paradigm that comes with a set of novel challenges. Now BBDO has come up with a fun response to help boost staff morale and usher in a sense of quiet camaraderieamong its thousands of employees across the world.

To take this forward, BBDO has launched a microsite at bbdoyourhome.com that agency employees can visit and enter their home address. The microsite then configures a logo designating that employee’s address as an “official” BBDO office. Voila! Employees also have the option of adding the logo to their email signatures.

This is what the site says: “Obviously you’re not launching a new BBDO — but you are making BBDO stronger than ever, from wherever you are.” 

“We know these are difficult times, and working from home can be a challenge. (Heck, even buying toilet paper seems daunting these days.) But if we all work together, we’ll get through this. With equal parts smart thinking, hard work, and humour, plus a decent WiFi connection, we can boost each other. Help our clients. And come out stronger on the other side. Thank you for making your home a little part of BBDO,” the site adds evocatively, garnishing the message with those dashes of homespun exhortations.

The bespoke logos also include the message: “We are all at BBDO, wherever we are. Stay safe.”

“It is important that we continue to think of ourselves as one office. But for right now, we are not just one big office space in Midtown Manhattan — we are made up of many unique people, places, and spaces. That’s why, with the help of all of you, we are launching BBDO Your Home!” BBDO New York President and CEO Kirsten Flanik wrote to his staff.

Although it began as a New York initiative, employees worldwide urged the coding team to ramp up the app across the global network.