Bata India has announced the appointment of Deepika Deepti as its new Head of Marketing. Deepti brings over two decades of experience in marketing and business roles within leading footwear brands. Before joining Bata India, Deepti served as Senior Vice President of Marketing at Metro Brands. She is renowned for introducing sneaker culture in India through her previous roles at adidas and CAMP SMA.
During her time at adidas, she significantly impacted business growth in India and Emerging markets, transforming the sneaker industry there through adidas Originals, Yeezy & Neo. As CEO at CAMP SMA, she led Bhaane, Veg Non Veg, and partnered with Nike India. At Metro Brands Ltd, as Senior VP of Marketing, she introduced the “Takes you to the new” campaign for metro shoes and drove cultural movements for Fitflop and Fila.
Commenting on the appointment, Gunjan Shah, MD and CEO, Bata India said, “As Bata India continues to innovate and adapt to evolving consumer preferences through premiumisation, casualisation and building strong style credentials. I am confident that Deepika’s expertise in driving business growth and building strong brand equity will reinforce our position as the industry leader.”
Commenting on her appointment, Deepti said, “Bata India has been a symbol of trust and quality for close to a century. I am excited for this new journey and can’t wait to bring in unique experiences for Bata’s vast portfolio of brands! I look forward to collaborating with the talented team and leveraging our collective expertise to further strengthen the brand’s position in the market.”
