With its presence in Print, Digital, Activations, Awards, and TV Content, Vikatan Group, South India’s leading media powerhouse has appointed Bala Murugan as the National Head- Sales. Under this role, Murugan will deal with the clients and assist them in connecting with the large audiences through various engagement platforms.
Referring to Vikatan Group’s legacy, Murugan said, “With a legacy of 95 years, Vikatan Group has been a pioneer in the media space. I’m very excited to re-join the Vikatan group that is on the threshold of chalking out a new growth trajectory for sales. Increasingly, Clients and Brands are seeking direct engagements with their end customers, I’m sure Vikatan Group is well poised to meet the varied requirements of advertisers.”
Welcoming Murugan on board, Majid, Chief Strategist says Vikatan Group said, “With Bala’s appointment we have now consolidated the entire sales under his leadership. Bala will be responsible to engage with our teams pan India and ensure we give maximum Return-On-Experience and ROI to our clients by solving their problem statement while helping them connects with their target audience more effectively through our diverse engagement platforms.”
B Srinivasan, Managing Director of Vikatan Group, said, “Bala brings in a wealth of expertise and brand knowledge in the Media ad sales space. Vikatan has been a trendsetter & pioneer in many ways and providing the much-required engagement platform for our readers through curated content & brand integration. Advertisers trust Vikatan Group primarily because of its reach and capability to curate programs & events even in the remotest areas of TN. With the start of the new financial year, we have chalked out an aggressive sales calendar and planning to launch few new IPs.”
He further added, “Marching towards its centenary, Vikatan Group is poised to grow with the millennial generation with strong underpinnings credibility, and content creation. With such impeccable credentials, Vikatan has always remained a strong platform for brands that are looking at reaching out to Tamil audiences. Bala, with his wide ranging experience across Print &TV genres and exposure to regional markets, will drive synergistic growth for the various media platforms. He will be instrumental in forging a mutually beneficial relationship with advertisers by spearheading new revenue opportunities and bringing many national brands into Vikatan Group. I welcome Bala into the Vikatan family and for taking it to newer heights.”
Murugan comes with over 24 years of experience in the media, sales and marketing space. He started off as Business Development at Dynamic Marketing Services “The Hindu” franchisee. Later on joined Vikatan Media as Regional Manager where he looked after revenue generation from television advertisement sales through multiple programs. He was earlier associated with Vikatan Group, Chennai as National Head, TV advertisement sales. Prior to taking up the new role, he was the General Manager at Mark Metro. He has been in all facets of media viz Print, TV, Digital, Events & OOH.