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ASB names The Monkeys and Accenture Interactive as Agency of Record

Auckland Savings Bank owned by Commonwealth Bank of Australia, has appointed The Monkeys and Accenture Interactive following a competitive pitch process. The bank has signed on as the agency’s first client in New Zealand. The Monkeys and Accenture Interactive will partner with existing media and search agency teams to deliver creative, strategy, digital experience and innovation. The new contract kicks off on September 1st.

The Monkeys group CEO and co-founder Mark Green named chair of  Communications Council – Campaign Brief
Mark Green, The Monkeys co-founder and group CEO and Accenture Interactive ANZ lead

Elated upon the partnership, Mark Green, The Monkeys co-founder and group CEO and Accenture Interactive ANZ lead, said, “ASB is driven by a passion for its customers and helping them live life one step ahead by providing simple, meaningful ways to help them improve their financial wellbeing, today and tomorrow. The bank champions fresh thinking and we are delighted to help them continue to be innovative and grow. We are truly excited to have ASB as our foundation client here in Auckland and we look forward to working with the team to deliver creativity and stand out solutions to help them grow even further.”

Interview with ASB's Shane Evans: The man who gave away the All Blacks and  Eden Park - NZ Herald
Shane Evans, Brand and Marketing Lead, ASB

Commenting on it, ASB brand and marketing practice lead Shane Evans, said, “We were very impressed with The Monkeys and Accenture Interactive team through the pitching process and the ideas they put forward and I’m confident the combination of this creativity with the group’s strong digital credentials will help ASB to stay one step ahead.”

Evans further added, “We are committed to continuing to evolve our award-winning marketing automation capability to deliver best in class customer communications. Accenture Interactive is an internationally recognised leader in innovation and the expertise its team brings will help inform the evolution of our marketing, and help us to stay ahead of the curve.”

About ASB

ASB Bank, owned by Commonwealth Bank of Australia, operating in New Zealand, provides a range of financial services including retail, business and rural banking, funds management, as well as insurance through its Sovereign Limited subsidiary, and investment and securities services through its ASB Group Investments and ASB Securities divisions. ASB also operated BankDirect, a branchless service banking that provides service via phone, Internet, EFTPOS and ATMs only.

About Accenture Interactive

Accenture Interactive merges London agencies in one studio

Accenture Interactive, New-York based marketing and advertising agency specialized in Content Management, Campaign Management, Customer Analytics, Marketing Analytics, eCommerce, Web Development, Experience Management, Marketing Optimization, Media Optimization, Marketing Strategy, Marketing Operations, Mobility Services, and Social Media

Website for Reference – http://www.accentureinteractive.com/

About The Monkeys

Headquartered in Surry Hills, The Monkeys is a marketing and advertising agency creating provocative ideas that live within advertising, entertainment and technology.

Website for Reference – http://www.themonkeys.com.au/


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