Associate Business Director at Poterscope Outdoor Advertising Ltd., Arti Singh has been appointed as Vice President National for Dentsu India’s Shoppers’ marketing unit, Hyperspace. As per the new role, Singh will be in charge of the shoppers’ marketing division that includes experiential, retail, cinema and mall business.

Arti Singh, VP National, Hyperspace

On taking up the new role, Arti Singh said, “It’s a great role, with enormous possibilities in my second innings. Hyperspace is a network that has established strong credentials in the space for over a decade now. I am excited about the endless opportunities and challenges this new role offers and I look forward to driving Hyperspace’s continued growth and ambition in India.” 

Welcoming Singh on board, Haresh Nayak, COO, Dentsu International, Group MD, Posterscope SA, President, Posterscope APAC said, “Arti will be responsible for strengthening the shoppers’ marketing practices across all agencies of dentsu India. Her presence and experience in the space will help us beef up our efforts in understanding the behaviour of shoppers. She brings immense value to the company’s capabilities. We are increasingly bringing on board senior talents in this space who can carry forward the learnings of seamlessly integrated consumer and brand interaction in the new normal.”

Arti Singh brings 18 years of marketing experience to the table. This is Arti’s second innings with dentsu India. Previously, she had been with the network for more than a decade and played a vital role in successfully delivering marketing experiential retail campaigns for brands. She started off her career journey as Media Executive at Aaren Initiative, Lintas India, later moving to Poterscope as business group head where she spearheaded new business development and client servicing. In 2019 she was appointed as Vice President of Madison World.