GroupM, the world’s leading media investment company has expanded Arshan Saha’s role to APAC CEO of Xaxis & Specialty Businesses. In his new role, will lead GroupM’s data-driven specialty businesses including programmatic at Xaxis, influencer marketing at INCA, addressable tv at Finecast, addressable out-of-home at Sightline and data & tech at Acceleration. The aim of the consolidation of leadership for all data-driven specialty businesses for APAC is to ensure Group M’s continued future-ready innovation and growth.
Elated upon the elevation, Shah said, “My journey at Xaxis has provided me with the perfect platform to succeed in this role. I am excited to embark on this new challenge, leading a high-growth portfolio of specialty businesses for GroupM in channels that are of high demand from our clients. This consolidation will empower our clients to make media work harder for them, while allowing them to easily access GroupM’s digital expertise as a single unit.”
Commenting on it, Ashutosh Srivastava, APAC CEO, GroupM, said, “As part of GroupM’s overall global strategy for growth, we have been investing in launching and growing several data driven specialty businesses in the region. Apart from Xaxis, we have fast-growing businesses in INCA and Finecast, and are on the verge of launching addressable OOH and Data & Tech consulting. Arshan has shown great product and commercial acumen in growing Xaxis, and we are confident of his success in scaling our performance and digital product offerings across Asia-Pacific.”
GroupM is an award winning global media agency which provides client sevriceing, media strategies, media investment, data science and technology development. It has worked withworld’s most purpose-driven, respected global brands namely, Colgate-Palmolive, Google, LO’Real, Nestle, Ford, LVMH, Uber, Unilever, AirBnb, Dyson, Mars, Walgreens Boot Alliance.