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Monday, January 13, 2025

Apple’s Latest Ad Features Michael Bublé Showcasing the New Voice Memo Feature

Apple has unveiled a major update to its Voice Memos application with the launch of iOS 18.2, introducing features tailored for musicians and creators. Designed to transform how artists capture and develop musical ideas, the update elevates recording and editing capabilities to a professional level.

At the heart of the update is the innovative Layered Recordings feature, which leverages advanced machine learning and processing technology to separate vocal tracks from instrumental recordings. Powered by the cutting-edge A18 Pro chip, this feature allows musicians to create two distinct tracks from a single recording, streamlining post-production work and opening new possibilities for music creation.

To highlight the potential of this new functionality, Apple collaborated with Grammy Award-winning artists Michael Bublé and Carly Pearce, along with acclaimed record producer Greg Wells. The trio worked together to craft a holiday track, Maybe This Christmas, using the enhanced Voice Memos app.

Apple has also released a behind-the-scenes video documenting the creation of the track. The video offers insights from Bublé, Pearce, and Wells, who share their experiences with the app and its groundbreaking features, demonstrating its value for both seasoned professionals and aspiring musicians.

This update reaffirms Apple’s commitment to empowering creativity, making professional-grade tools accessible to all. With its new Voice Memos update, Apple continues to inspire artists to push the boundaries of music creation.

This development marks a notable resurrection of an idea, Apple’s Music Memos app, which was discontinued in 2021. While the earlier app was specifically designed for musicians, Voice Memos has now incorporated more sophisticated recording capabilities.

The update allows for cross-device synchronisation, enabling users to transfer recordings between iPhone and Mac devices. Musicians can now directly import layered recordings into professional audio software like Logic Pro, potentially streamlining the creative process.

Now with Layered Recordings, if an artist has a moment of inspiration, being unencumbered by the traditional studio experience becomes the advantage, not the limitation.

Bublé commented on the update, emphasising the importance of mobile recording tools for musicians. 

“I don’t think people realise the critical role Voice Memos on iPhone plays in the creation process for musicians. And now with Layered Recordings, if an artist has a moment of inspiration, being unencumbered by the traditional studio experience becomes the advantage, not the limitation. It’s so typically Apple to build something we didn’t know we needed—and now won’t be able to live without.”

The feature works by using machine learning to isolate vocal tracks from instrumental recordings. This technology could be particularly useful for musicians working independently or in situations where traditional studio recording is impractical.

While the update appears promising, music industry professionals will likely need time to fully evaluate its practical applications and limitations. The effectiveness of the vocal isolation technology remains to be comprehensively tested by a broader range of musicians.

Apple’s update comes at a time when mobile music production tools are becoming increasingly sophisticated. The company’s approach suggests a continued focus on providing creative tools that leverage advanced processing capabilities in modern smartphones.

It is also very interesting that Apple has decided to revive an idea that they discontinued in 2021. With the way content is being created, it makes sense why the tech behemoth would want to position itself as an asset to up-and-coming artists. 

The update is compatible with the latest iOS version and is available with recent iPhone models, specifically the iPhone 16 Pro and iPhone 16 Pro Max. As with any new technology, musicians and audio professionals will likely experiment with the feature to understand its full potential and limitations

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