As the festive wedding season kicks off, Myntra has launched a dazzling new campaign in partnership with Bollywood star Anushka Sharma. The campaign’s ad film celebrates the joy and beauty of Indian weddings, showcasing six distinct makeup looks designed for every key moment, from the intimate haldi ceremony to the grand reception. Anushka, an iconic trendsetter, guides viewers through each look, inspiring them to let their beauty shine for every wedding occasion. Whether as the radiant bride, the glamorous sister, or a stylish guest, Myntra Beauty offers an array of products to help create flawless looks for all.
Set against the vibrant energy of a lavish Indian sangeet, the ad captures memorable moments, each highlighted with a unique makeup style. From the bride’s sister sporting a playful glossy look while swiping the groom’s shoes, to Maasi ji rocking a retro winged eyeliner, and the bride’s best friend with a bold metallic finish—every look tells a story. The film reaches its peak as the bride makes her breathtaking monochrome entrance, leaving everyone spellbound. Anushka also invites viewers to find their own wedding-perfect look using Myntra Beauty’s Virtual Try-On feature, a tool that allows users to explore personalized styles tailored to enhance their unique beauty.
Myntra’s Virtual Try-On feature enables users to experiment with six curated makeup styles virtually. Combined with a vast selection of top beauty brands and personalized recommendations, Myntra positions itself as the ultimate destination for every wedding need, from skincare and makeup to haircare and beyond.
On the launch of her new ad film with Myntra, Bollywood actor and Brand ambassador, Anushka Sharma, said, “I’m happy to be part of Myntra Beauty. Filming the advertisement to highlight how Myntra celebrates individuality was a great experience. I can’t wait for everyone to discover all that Myntra Beauty has to offer this season!”
Speaking on the launch of the ad film, Abhishek Gour, Director, Brand and Digital Marketing, Myntra, said, “As we enter the vibrant wedding season, we are excited to launch our latest campaign, showcasing a stunning array of beauty products designed to make every celebration extra special. At Myntra Beauty, we’re dedicated to providing convenience and personalisation through innovations like the Looks Virtual Try-On feature, helping our customers discover products that suit their unique style. This campaign embodies our commitment to making beauty more accessible and engaging for all. We are proud to have Anushka Sharma as our brand ambassador, whose elegance and authenticity continue to enhance the impact of our partnership.”
Ira G, Chief Creative Officer, Toaster India, commented, “If there is one thing more important than the food served at weddings, it’s the looks that are served. Everyone wants to look their best and we wanted to bring alive just how fun it can be. With Myntra’s Virtual Try On, experimenting with different looks becomes more fun and less intimidating. The campaign hopes to inspire absolutely everyone from the bride to her friends and relatives to look their best.
