Blue Tribe Foods has introduced its latest innovation—plant-based chicken nuggets—crafted to deliver a meat-like experience while championing sustainable eating habits. The brand has enlisted the star power of celebrity couple Anushka Sharma and Virat Kohli to headline a new campaign spotlighting the product’s unique features and appeal.
The campaign emphasizes the nuggets’ superior texture, achieved through Blue Tribe’s advanced high-moisture cooking process, which closely mimics the taste and feel of traditional chicken. This cutting-edge technique not only elevates the eating experience but also boosts the protein content by an impressive 50% compared to earlier versions. The plant-based nuggets now match the nutritional profile of conventional chicken nuggets, offering a guilt-free alternative for those seeking healthier and more sustainable dietary choices.
Additionally, Blue Tribe highlights that the product contains over four times the protein of standard vegetable nuggets, making it a compelling option for fitness enthusiasts and protein-conscious consumers.
In a bid to make plant-based eating more accessible, the brand has strategically priced the nuggets on par with meat-based options, removing cost as a barrier to adoption. This approach aligns with Blue Tribe’s mission to mainstream sustainable consumption without compromising on taste or affordability. Through its innovative offerings and high-profile endorsements, Blue Tribe Foods aims to redefine plant-based eating in India and inspire more consumers to make eco-conscious food choices.
Anushka Sharma said, “Blue Tribe is leading a quiet revolution, and these nuggets are the future of food, which can be both indulgent and healthy. As someone who cares deeply about making mindful choices, I am happy that these nuggets are a testament to what’s possible when innovation meets purpose. It’s not just food—it’s a movement toward a better, more conscious world.”
Virat Kohli said, “The journey to better eating doesn’t have to be boring, and Blue Tribe has nailed that balance. These nuggets are more than just a snack—they’re a statement that taste and sustainability can go hand in hand. It’s exciting to see how Blue Tribe is making plant-based eating mainstream in such an authentic and delicious way”
