Bastion has officially named Anna Cherry as the Managing Director of Bastion Media Australia, marking a significant step in the company’s expansion and leadership strength. This appointment comes on the heels of Bastion Media’s successful debut, launched in partnership with Kellanova—the parent company of Kellogg’s—as its founding client across Australia and New Zealand.
Cherry brings a wealth of experience in crafting innovative, insight-driven media strategies. She has held senior leadership roles at some of the region’s most respected agencies and brands, earning a reputation for delivering impactful media solutions rooted in deep audience understanding.
“From day one, our goal has been to close the gap in media and create a truly integrated offering for clients; one door, one team, one purpose. Anna’s appointment is a pivotal moment in that journey. She brings not only deep media expertise but also a passion for collaboration, creativity and client outcomes. With Anna at the helm, Bastion Media will play a profound role across our entire business from advertising to communications, experiences to social, influencer to insights,” said Cheuk Chiang, CEO of Bastion.
Cherry will oversee Bastion Media’s continued expansion, building on the momentum of recent wins, including the consolidated creative and media accounts for Kellanova’s Breakfast and Wholesome Snack brands. Her remit will include leading Bastion Media’s strategy, client relationships and team development across the region.
“I am joining Bastion as it is the only agency that is capable of delivering on the promise of connecting culture, media and commercial creativity in a way that makes a real impact. Clients today need more than just great media – they need connected thinking that drives growth across every touchpoint. I’m excited to lead a team that’s not only shaping the future of media but also redefining how agencies partner with clients, ” added Cherry.
