Heritage Novandie Foods, a joint venture between Heritage Foods (India) and Novandie Foods (a subsidiary of Andros, France), has announced the appointment of Anmol Choubey to the role of CEO. His key focus areas for the near future involve catapulting Mamie Yova as a leader in the yogurt category.
Utilising the advantages of a clear product-market fit, encouraging customer adoption and fundamental market understanding, he seeks to usher in aggressive growth built on facilities and team culture.
Elated on taking up the new role, Choubey said, “Heritage Novandie Foods have set substantial precedence of quality products in the yogurt category. I am excited to find myself at the helm of a young brand making waves in a high-growth market. The hybrid mix of D2C and e-commerce with offline retail is dynamic, especially when you have a clear winner like Mamie Yova. We will look to create a more lasting value with our customers and take full advantage of our world-class manufacturing facilities to cater to the ever-refining Indian taste palate.”
Welcoming Choubey to the table, Vivek Mani, the incumbent CEO of Heritage Novandie Foods, said, “We welcome Anmol to the Heritage Novandie Foods family. His two decades of leadership experience with an impressive mix of organisations across modern trade, retail and F&B will continue to bring tremendous value to our entire team, partners and, of course, the customers. Anmol’s focus on creating long-term business impact through the fusion of technology, processes and people will be an asset to our young organisation. I wish him and the brand great success in the journey ahead.”
Outgoing CEO has been instrumental in the brand’s initial success in the launch phase. With a view to the future, the company will focus on strengthening the distribution networks, with upcoming new product launches and aggressive market expansion in the coming months.
Choubey comes with over two decades of leadership experience in growth, sales/marketing and GTM. Choubey being passionate & resourceful business builder has played key role in driving rapid revenue growth across sales channels: Modern Retail, General Trade, Horeca, Corporate, Institutional, D2C & eCommerce marketplaces. He has a proven track record of creating successful go-to-market strategies, new product development, penetrating niche markets, revitalising sales performance and gaining strategic advantage in competitive markets. His core expertise lies in delivering exemplary customer service resulting in recurring revenue through customer loyalty and new revenue channels. Choubey has proven leadership in cross-functional collaboration to gain consensus among diverse stakeholders and motivate teams to achieve to the organisational goals. He carries solid history of success in product launches and marketing, cost control, new customer acquisition and retention, key account development and digital marketing.
