CleverTap has appointed Anand Venkatraman as the Chief Operating Officer. Venkatraman has over two decades of experience in building and scaling global teams and P&Ls across various sales motions. He joins from Freshworks where he led the Asia Pacific and Middle East and Africa business. Prior to that he held leadership positions at Akamai and Microsoft in APJ and India.
“I warmly welcome Anand to CleverTap. His appointment underlines our ambitious growth plans to be the gamechanger for user retention. He has a successful track record in taking businesses global, building highly engaged teams, and establishing creative approaches for customer success. Anand will strengthen the CleverTap management team to help scale the company to the next level by bringing in excellence in execution,” said Sidharth Malik, CEO CleverTap Inc.
“I am excited to join CleverTap as they emerge as the retention category market leader, in not just India and South-East Asia but also in markets like North America, Latin America, Middle East, Turkey, Africa and Europe. I am looking forward to being a part of CleverTap’s journey in taking the Indian SaaS story to the world,” said Venkatraman.
CleverTap delivers over 10 billion interactions every day across our AI-powered customer engagement and retention platform that enables digital enterprises to dramatically improve mobile user retention and conversion rates through behavioral insights, predictive segmentation, user experience optimization, and fully automated campaign orchestration. CleverTap is the leading customer engagement and retention platform that helps brands maximize user lifetime value. Consumer brands around the world representing over 10,000 apps—including Gojek, AirAsia, Sony, Vodafone, Carousell, and Cleartrip—trust CleverTap to help them improve user engagement and retention thereby growing long term revenue.
CleverTap is backed by leading venture capital firms, including Sequoia, Tiger Global Management, Accel, and Recruit Holdings, and is headquartered in Mountain View, California with offices in Amsterdam, Singapore, Dubai, and Mumbai. CleverTap is Great Place to Work-Certified™ in India and has been named Forbes’ Best Startup Employer in America for 2 years in a row (2020 and 2021).