India-based School EdTech company, LEAD, has launched a new digital campaign that celebrates the contribution of teachers who ensure that every student achieves their true potential in life. Centered around the insight that teachers across India have to overcome myriad challenges that often go unnoticed, LEAD’s #OnlyTeachersCan campaign highlights the many ways that teachers put their students’ interests ahead of their own, to ensure the best quality education for every child.
The campaign features a three-minute film ‘Teacher Hona Asaan Nahi Hota’ which was conceptualized and produced by TBWA India, and directed by Piplu Khan of Potlibaba Media House.
“They say teachers have a heart larger than the average human,” said Parixit Bhattacharya, Managing Partner, TBWA\India.
“We wanted to spotlight this truth by capturing the everyday struggles a teacher goes through to put extraordinary care into the lives of their students. Being an ally to teachers, LEAD artfully brings to life little moments of truth from the life of teachers across the length and breadth of the country.”
“Each one of us carries what we have been taught in school throughout the rest of our lives,” said Anupam Gurani, Chief Marketing Officer, LEAD, which was founded in 2012.
“We use what we have learned during our early impressionable years to influence society and shape the future. LEAD’s #OnlyTeachersCan campaign is an ode to the 9.7 million teachers that are nurturing generations of learners across India. While the last two years have been especially difficult for teachers, LEAD has always stood by them and will continue to do so.”
Piplu Khan, acclaimed director, said, “I felt good about connecting the characters and showing how they go about their life every day. My job was to keep my craft balanced; in fact more than craft, it was about the soul, feelings & characters coming alive. I enjoyed making this film for TBWA\India and LEAD, and feel that we succeeded in what we set out to do. A homage to teachers is needed at the moment and we should do everything we can to contributing to enhancing the teacher’s lives”
