Ampverse Group, a leading force in the gaming and entertainment ecosystem, has announced the launch of its next-generation, full-service marketing agency, Ampverse Pulse. Evolving from Ampverse Group’s established marketing solutions unit, Ampverse Pulse aims to revolutionize how brands connect with the rapidly expanding gaming and entertainment communities across Southeast Asia, India, and MENA.
This launch follows a significant milestone for Ampverse Group, which has successfully collaborated with over 300 global brands and game publishers, demonstrating the growing demand and impact of its innovative offerings.
Ampverse Pulse will elevate the group’s marketing solutions by providing an all-encompassing, integrated approach. Its services will span gaming influencer strategies and activations, gaming and entertainment IP partnerships, in-game advertising, user acquisition, media planning, gaming commerce collaborations, and the organization of white-labeled tournaments and events.
Leveraging Ampverse Group’s extensive ecosystem, Ampverse Pulse will benefit from a rich portfolio of owned and operated gaming and entertainment media assets, insights derived from a vast network of 600 million followers, and valuable data on next-gen behaviors and purchasing trends. Supported by a team of experienced professionals with a proven track record, Ampverse Pulse is poised to deliver strategic planning and activations that effectively target the gaming audience, building on its success with over 300 clients globally.
The launch of Ampverse Pulse in the region will empower brands, offering even more integrated and effective marketing solutions to engage and unlock value from gaming and entertainment audiences.
Game publishers have also long trusted Ampverse Group’s ability to deliver results, helping publishers successfully launch their games and achieve top-ranking positions within local app stores. Ampverse Pulse will continue to build on this, expanding the reach and impact of these collaborations where it has helped launch some of the most successful games to market along with new game updates including Ragnarok Origin, Arena Breakout and Genshin Impact.
Aria Wong, senior brand manager of Overseas marketing team, MoreFun Studio, Tencent shares “Working with Ampverse Pulse has been an outstanding experience for Arena Breakout. The incredible network of gaming and entertainment influencers Ampverse provided has driven immense traffic and excitement around Arena Breakout, leading to remarkable performance.”
“Ampverse Pulse is not just an extension of our marketing solutions offering, but a next generation agency which deeply understands youth culture given our gaming DNA. Ampverse Pulse is testament to our commitment to serving the evolving needs of brands and game publishers wanting to deliver business results by being relevant to the next generation,” said Charlie Baillie, chief executive officer of Ampverse Group.
“As gaming continues to grow across Southeast Asia, this is an exciting time to be in the region. This region continues to show huge growth potential while being at the forefront of mobile gaming so we want to be strategically positioned to provide Ampverse Pulse capabilities to brands so they can reach the more than 270 million gamers here,” Baillie added.
