In a period of strong business momentum, global creative agency Amplify has appointed two senior business directors, Steph Balme and Kate Boekhorst, in newly created roles. Both Balme and Boekhorst come from recent lengthy stints working in the UK, and their remit will be to oversee all senior client relationships at the agency.
Their appointments come on the back of a number of new business wins for Amplify, including Afterpay, Netflix, Nike and Samsung as the agency grows its Australian and APAC operation further.
Balme comes from global brand experience agency, Imagination in London, where she held a variety of roles culminating in UK Business Development Director. She is an experienced leader in the experiential marketing and creative industry, with a particular focus on integrated B2B and B2C campaigns, and held a pivotal role at Imagination, working on accounts such as MDLBLAST and Rolls-Royce.
Before her 10-plus years in London, Balme worked for Imagination in Sydney for more than four years where she started her industry career in 2010.
Boekhorst spent the past seven years at Seed, Amplify’s specialist youth creative agency, where she worked with the likes of Adobe, lululemon, New Balance, Revolut and Spotify. Her most recent role in the UK was Business Director. The New Zealand native previously worked at Colenso BBDO in Auckland and began her career at Fuse, part of Omnicom Media Group.
Gareth Davies, Managing Partner at Amplify Australia said: “It’s a delight to be able to welcome Steph and Kate into the agency during a period of exciting growth for Amplify. Strong relationships are the foundation of Amplify’s business, which under Steph and Kate’s leadership will ensure our client service offering continues to go from strength to strength.”
Steph Balme said: “Amplify’s forward-thinking approach to brand experience is driving significant value for clients both in Australia and globally. I’m excited to be joining the team at such a pivotal time of growth. I look forward to working with the Sydney team to seize new opportunities, strengthen existing partnerships, and expand our impressive client portfolio alongside this talented group!”
Kate Boekhorst said: “I am thrilled to be joining the Amplify team in Sydney. With an amazing lineup of clients who are keen to produce innovative work and push boundaries, as well as big plans for continued growth as we look ahead to 2025, it’s a really exciting time to join the agency.”
About Amplify
Amplify is a global creative agency specialising in experience and culture, focused on joining the dots between people, brands and culture. Winner of Campaign’s Brand Experience Agency of the Year (AUNZ 2021), Agency of the Decade (UK 2020) and bronze in Global Brand Experience Agency of the Year 2021 as well as being named Creativebrief’s top ranked agency for three consecutive years.
Amplify Australia creates integrated campaigns and experiences designed to connect meaningfully with audiences. They help Google, Converse, Nike, Spotify, YouTube, PlayStation, Campari, and many more of the world’s most prestigious brands to turn consumers into fans. As leaders in youth insight, Amplify is also the creator of Young Blood: a deep dive into modern Australian youth culture that is shaping comms for a wide range of youth-focused brands.
