It’s the season of ‘iconic’ change. Closer home Myntra was forced to redesign its logo following a complaint which cited overt sexuality that was allegedly hurtful to women. Amazon’s new design keeps close to the original although the adhesive tape strip has been redesigned and repositioned to not resemble a moustache.
According to a report by Mashable, a month ago, the company had introduced a new icon for its mobile apps, replacing the old ‘shopping cart’ icon with one that was a fusion of Amazon’s smile logo and a blue adhesive tape strip on a brown background — as a sort of a thumbs-up to Amazon’s shipping boxes.
The problem, however, with that design, was that the adhesive tape strip apparently resembled the moustache of Adolf Hitler — a ‘factoid’ noticed on social media. According to Mashable, Amazon would not, however, officially concede that that was the reason for the redesigned icon.
In a statement given to The Verge, Amazon said it, “designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their door step.