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Sunday, June 4, 2023

Allison+Partners bags communications mandate for Viacom18’s COLORS

Following a competitive agency search process, Allison+Partners, a global marketing and communications agency driven by a collaborative approach to innovation and creativity has won the communications mandate for Viacom18’s flagship General Entertainment Channel, COLORS.

A pioneer in the GEC space, COLORS is known for bringing premium variety content for its viewers and patrons in both the fiction and non-fiction category. The channel has welcomed Allison+Partners for wide-ranging communication support given its award-winning work with a spate of innovative and iconic brands which best exemplify today’s confluence of entertainment, culture, music, and video.


Elated upon the strategic tie-up, Pranav Kumar, managing director of India for Allison+Partners, said, “We are thrilled to add COLORS to our growing portfolio of leading consumer and B2B brands in India and look forward to developing exciting, high-impact multi-platform campaigns at the edge of creativity and innovation.

“We look forward to bringing shows and cast closer through digitally-led PR brand and corporate campaigns for COLORS via media and influencer relationships,” Kumar further added.


Neha Merchant, senior vice president, Client Strategy and Operations of India for Allison+Partners, said, “As an agency, our core belief is that it’s all about the work – working together with innovative brands and talented teams, to deliver impactful results.

“We feel privileged to be chosen by COLORS and excited that our thinking resonates with the Hindi GEC leader’s approach towards continued category differentiation and unique programming,” Merchant said.

Recently named by Provoke Media’s ‘“Global Agencies of the Decade” and “PRWeek’s “Top APAC Consultancies in 2021,” Allison+Partners continues its growth in the Asia Pacific region and key markets such as India by expanding its reach in the country.

About Allison+Partners

Allison+Partners is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. Operating in 32 markets worldwide, we’re organized around four practices: Consumer Brands, Corporate + Public Affairs, Health and Technology. Our Marketing Innovation Team, which combines brand strategy, integrated marketing, creative, research and measurement expertise into one offering, works across these practices to deliver integrated storytelling for clients.

Website for reference – https://allisonpr.in/


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