Ogilvy Malaysia strengthens its creative with the appointment of Alicia Yap and Moheeta Tamrakar. Yap has been appointed as Executive Group Director and Moheeta Tamrakar as Director of Experience and Social. Yap makes the jump from the Shanghai office and Tamrakar makes the move from AirAsia.
Referring to the legacy of the agency, Nizwani Shahar, Chief Executive of Ogilvy Malaysia, said, “Despite Malaysia’s fragile trajectory towards growth in 2021, Ogilvy continues to position commerce, agile content and data-driven marketing at the centre of our offerings to our clients. Within this setup, Yap and Tamrakar fit perfectly to help brands capitalise on the tremendous opportunities to reinforce their value and purpose and to unlock new possibilities within their markets.”
Welcoming Yap and Tamrakar to the team, Shahar further added, “I am so thrilled to welcome them to Ogilvy Malaysia. In an era of information overload, their unique creative lens combined with their astute digital experience gives our clients’ brands an immediate edge to navigate and to further distinguish themselves amidst the growing complexities in the marketplace. Yap and Tamrakar not only exemplify the Ogilvy spirit of bringing to life creativity that matters, they also complement our diverse mix of talent across capabilities that enables us to create an inspiring, fun, modern and safe place to grow.”
Yap’s career with Ogilvy spans more than 20 years. Previously she spent time with Naga DDB before joining Ogilvy and Mather Advertising in Vietnam. She moved onto OgilvyOne Singapore, supporting global multinational accounts and then spent 10 years in Shanghai.
Tamrakar most recently worked with AirAsia. Her career in digital marketing started in New York City with the Red Rooster Group, followed by ID media. She then joined IPG Mediabrands in Malaysia before heading up data and analytics at Reprise Digital.