In recognition of World Mental Health Day, Al-Futtaim Honda, in partnership with Memac Ogilvy, has launched a social campaign highlighting the well-being of those behind the wheel. The campaign serves as a thoughtful reminder that sometimes the breakdown isn’t under the hood, urging individuals to pause, reflect, and prioritize their mental health.
This initiative underscores the belief that caring for ourselves is far more essential than maintaining our vehicles. “Honda has always been committed to empowering journeys,” said Homer Gagalang, Marketing Manager at Al-Futtaim Honda. “We take this opportunity to extend our support to people, encouraging them to care for themselves as we recognize that mental health is integral to keeping everything moving forward.”
Through this campaign, Al-Futtaim Honda aims to spark meaningful conversations about mental well-being and inspire a commitment to self-care among the people of the UAE. By highlighting the importance of mental health, Honda reinforces its dedication to the community, both on the road and beyond.
Credits:
- Year: 2024 | Country: UAE
- Campaign: The Breakdown
- Brand: Al-Futtaim Honda
- Advertising Agency: Memac Ogilvy, Dubai, United Arab Emirates
- Managing Director: Hadi Ballout
- Creative Team
- Moemen El Siwi: Creative Director
- Faraz Khan: Associate Creative Director
- Faraz Khan: English Copywriter
- zaid salamah: Arabic Copywriter
- Jordan Serrao: Art Director
- Wendell Kurdt Cordova: Art Director
- Hussein krayem: Head of Content & Production
- Cordova Juan Encarnado III: Senior Content Creator
- Account Management Team
- Kevin Kurian: Business Director
- Ashleigh Morgan: Account Director
- Farah Ibrahim: Senior Account Manager
- Yara Chouaib: Account Executive
- Karl Hitti: Head of Social
- Ahmed Nour: Social Director
- Mohamad Zibara: Social Media Manager
- Client Team
- Katib Belkhodja: Chief Marketing Officer
- Roxane Magbanua: General Manager Marketing
- Arshad Hassan: Brand Director
- Homer Gagalang: Marketing & Communication Manager
- Zeinab Osman: Marketing Executive
