Himalaya Wellness is redefining the art of partying responsibly with its latest digital video campaign (DVC) for PartySmart, featuring the effortlessly charismatic Aditya Roy Kapur as the ultimate “Party Guru.” In this energetic and engaging campaign, Kapur takes the spotlight, embodying the cool, laid-back expert who has all the answers to every partygoer’s most pressing questions—from how to keep the fun going all night long to the secret of waking up refreshed the next morning.
Through a series of light-hearted and relatable scenarios, Kapur shares tips and tricks for smart partying, with PartySmart being the go-to solution for a fresh start after a night of celebration. The campaign taps into the fun-loving yet responsible mindset of today’s party crowd, emphasizing that you can enjoy the good times without sacrificing the morning after. Himalaya Wellness’ partnership with Aditya Roy Kapur aims to resonate with younger audiences, combining entertainment with wellness in a way that feels both relevant and aspirational.
With his signature charm and humor, Kapur debunks popular myths about partying while highlighting PartySmart’s herbal secret to preventing hangovers. As the Party Guru, he shows how to party hard and still wake up feeling great, thanks to PartySmart’s fast-acting herbal formula. Whether you’re hitting the dance floor or raising a glass, Party Guru Aditya Roy Kapur has the answers to all your party dilemmas, ensuring you can have a great night out and a better morning after.
- For people who ask “How to party on a Sunday when we have office on Monday,” the party Guru reminds them that PartySmart is a hangover prevention cure that makes any day a fun party day.
- Others asked, “How do I take a hangover pill? It’s a vibe kill”. With PartySmart, it’s all about partying smarter, not the opposite. It ensures you can enjoy the night and still wake up feeling great the next day—no vibe killed, just smart partying.
- The Party Guru also got questions on the product, to which he informed them that PartySmart is a 100% natural and safe tablet that can be taken at any time, before, during or after the party.
Sunil Waghmode, Category & Media Manager at Himalaya Wellness, said, “Our new film, featuring Aditya Roy Kapur as the Party Guru, perfectly captures the spirit of PartySmart. Just as his character in the film encourages responsible partying and celebrates life without compromising well-being, we aim to empower individuals to enjoy their moments without worrying about the after-effects. Aditya’s charismatic portrayal reinforces our belief that wellness can be a part of every celebration.”
PartySmart Brand Ambassador, Aditya Roy Kapur expressed his excitement about the campaign, saying, “I’ve learned that the best parties are the ones where everyone feels great the next day. PartySmart is a game-changer that allows you to enjoy social events without compromising your well-being. Whether you’re a seasoned party-goer or someone who enjoys occasional gatherings, it works as the ideal companion. It’s time to embrace the experience of responsible socialising.”
Aditya Roy Kapur, who was recently announced as the brand ambassador of PartySmart, and is known for his charm and versatility, perfectly embodies the spirit of PartySmart. His broad appeal across demographics makes him an ideal advocate for the brand’s message of enjoying celebrations while partying safely.
Conceptualized and produced by Voxxy Media Pvt Ltd., Voxxy Studios and directed by Venky Puthran, the DVC balances humor with education, promoting health and wellness even during celebrations.
With this campaign, Himalaya Wellness continues to demonstrate its focus on promoting a healthy, balanced lifestyle, even during moments of celebration, ensuring everyone can party smarter with PartySmart.
