Vadilal Enterprises, the iconic ice cream and frozen dessert brand established in 1907, has appointed 82.5 Communications as its creative partner. The agency will be responsible for managing the full spectrum of Vadilal’s creative requirements across its entire product portfolio. This includes conceptualizing and executing integrated campaigns that capture the essence of the Vadilal brand, known for its rich heritage and wide variety of frozen treats.
In addition to developing the brand’s core creative strategy, 82.5 Communications will also leverage its design expertise to revamp Vadilal’s packaging, ensuring that the brand’s visual identity aligns with modern consumer expectations while staying true to its legacy. The partnership reflects Vadilal’s commitment to innovation and growth as it continues to cater to evolving market demands in the competitive ice cream and frozen dessert space.
Commenting on the Vadilal Enterprise X 82.5 Communications association, Aakanksha Gandhi, president– branding and new business development said, “As a 90’s kid I grew up watching the ground-breaking works of Piyush Pandey and Ogilvy on TV and dreaming of a day when I could collaborate with such creative brilliance for Vadilal Enterprise Ice Creams. Today, having been actively involved in the family business, I am proud to see Vadilal Enterprise reach a stage where 82.5 Communications is the perfect partner to help us capitalise on the exciting opportunities ahead in the Indian ice cream industry. This partnership is the fulfilment of a personal aspiration, and it feels like being handed the ultimate creative opportunity. I am truly eager to witness the remarkable ideas and innovation that this association will bring to life.”
Niraj Presswala, general manager – marketing and branding says, “Vadilal Enterprise Ice Cream is one of India’s leading ice cream brands, and as we continue to grow year after year, our goal is to connect with people of all age groups. Partnering with 82.5, we are committed to developing a distinctive brand language, communication and driving exceptional sales growth with brand inputs. With our resilience and the creative expertise of 82.5, we are confident in delivering something extraordinary to our audience.”
Anuraag Khandelwal, chief creative officer of 82.5 Communications, says, “I believe ice creams truly evoke happiness. Vadilal Enterprise has a rich legacy, and their products are truly worth every bite (I love their BadaBite). We are thrilled to partner with them and embark on this flavourful journey. It’s an exciting opportunity to spread the joy and love for ice creams in a country that has a sweet tooth for every occasion.”
Echoing this sentiment, Naveen Raman, executive vice president and branch head, 82.5 Communications – South, added, “We are thrilled to partner with Vadilal Enterprise and our chemistry with team Vadilal Enterprise has been phenomenal. Vadilal Enterprise holds a special place in the hearts of consumers, and we aim to spread its love deeper and elevate the brand to newer heights.”
Part of the Ogilvy Group, 82.5 Communications is WPP India’s youngest creative agency formed in 2019.
