Month: May 2025
LePub Singapore names Penny Sadlier as MD, Announces Five Senior Hires
LePub Singapore has named Penny Sadlier as its new Managing Director, bringing over 20 years of experience in brand-building and integrated campaign leadership...
Australians and New Zealanders call for brand honesty TRA reveals results of latest Mood of the Nation study: “Are we nearly there yet”
In a landscape marked by uncertainty and cynicism, honesty and authenticity have emerged as the top priorities for brands wanting to connect meaningfully...
NuSummit Names Ankush Srivastava as Chief Revenue Officer to Drive North American Growth
NuSummit, a leading provider of digital transformation and cybersecurity solutions tailored for global capital markets and the financial services industry, has announced the...
AUSTRALIA’S BOLDEST NETWORK SBS LAUNCHES NEW BRAND CAMPAIGN: ‘WE GO THERE’
As SBS celebrates its 50th birthday in 2025, the public broadcaster has launched a new campaign highlighting its distinctive position in Australian media....
ICICI Bank Teams Up with Tabu to Tackle Cyber Fraud with Star Power
As cyber fraud incidents surge across India, ICICI Bank has rolled out a timely awareness campaign aimed at empowering customers to navigate the...
GMSV launches ‘Made for More’ campaign unveiling GMC Yukon Denali in ANZ via MBCS and CRATER
General Motors Specialty Vehicles (GMSV) has launched its bold new multi-platform campaign “Made for More” via MBCS, unveiling its new flagship 2025 GMC...
Where Campaigns Meet Canvases: How Viswaprasad Raju’s ‘Places Via Notes’ Reframes the Geography of Advertising
In a world where 30-second spots battle for shrinking attention spans, Viswaprasad Raju offers a quiet counterpoint: the pause between takes, the hush...
ASICS Paws Into the Spotlight: Felix the Dog Named Brand Ambassador
ASICS, the renowned Japanese athletic brand, has officially appointed Felix the Samoyed as its newest (and most surprising) brand ambassador. This move comes...
Mountain Dew Salutes Nepal’s Mountaineering Legacy in ‘Peaks of Courage’ Tribute
Mountain Dew has unveiled “Peaks of Courage” in Nepal—a cultural initiative that celebrates the spirit of adventure, fearless determination, and the often-overlooked stories...
Interio’s ‘Summer Chill’ Campaign Delivers Style, Comfort, and Cool Savings for Your Home
Recognizing that every customer brings unique tastes, styles, and functional needs, Interio—India’s leading furniture brand from the Godrej Group—has launched its latest campaign,...
