Branding

ZEE5 partners with Xiaomi’s Mi TV

ZEE5 has announced its tie-up as the content partner with Mi LED TV, India’s number 1 Smart TV Brand. After Its launch, Xiaomi has sold over half a million Mi LED TVs in the past 6 months which now offer ZEE5 as one of the many entertainment options for their viewers. By year end, ZEE5 will be available across all connected devices and this partnership with Xiaomi is a step in that direction.

Manish Aggarwal, Business Head ZEE5 India said, “The internet has democratized the way digital content is accessed and consumed. Our distribution strategy is in sync with the wide audience ZEE5 intends to reach. We believe that this content partnership with Xiaomi’s Mi TV will help us improve the platform’s end user experience and strengthen its consumer base. We are cognizant that a huge population now consumes entertainment via multiple screens such as smart TVs as well as smartphones and we strongly believe that this association will greatly enhance the viewing experience of the consumer.”

Sudeep Sahu, Product Manager, Xiaomi Technology said, “Mi TV is India’s number 1 Smart TV Brand riding on top of Best specs, honest pricing and highest quality. With our content first philosophy, we hope to bring each Mi LED TV user a unique experience with a personalized interface. All this and much more is possible with PatchWall inbuilt into the world’s thinnest LED TV. ZEE5 has been synonymous with groundbreaking content and bringing it to the digital medium and we are extremely proud to have brought them on-board with their high quality immersive content offerings for all our Mi Fans. We hope to build great properties together. Mi LED TV offers over 700,000 hours of content and ZEE5 is a very important partner who share similar brand philosophies as Xiaomi in terms of disrupting industries.”

As a strong player in the OTT segment, ZEE5 has a robust content library in 12 languages, and the platform is rapidly scaling up its distribution strategy to make its content available to end users across various platforms. The UX/UI of Mi LED TV also makes discovery easy for even a new viewer. After switching on a Mi LED TV after getting connected to internet, the user lands on the home screen of PatchWall where content from ZEE5 and other partners will be curated.

Mi LED TVs are India’s number 1 smart TV Brand as per IDC Worldwide Quarterly Tracker for Smart Home devices, 2018Q2. Mi LED TVs come with Xiaomi’s own PatchWall interface specially designed for India, bringing together more than 14 different content partners, both local and global, resulting in over 700,000+ hours of content, across the largest library of Video-On-Demand providers. Backed by Android TV, users will be able to install their desired apps on Google Play, watch YouTube videos and fully utilize features such as Chromecast built-in and Google Voice Search.

With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5truly presents a blend of unrivalled content offering for its viewers across the nation. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

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