The Digital Street has appointed Siddhant Mazumdar as its new Chief Operating Officer.
Mazumdar is expected to work closely with Shrikant Menon, CEO & Managing Partner, to drive the agency’s growth and expansion plans.
Mazumdar will lead strategy and build business, creating new opportunities and experiences for The Digital Street.
“Sid brings with him a wealth of experience in the digital domain with both strategic thinking and operational excellence. Our shared belief in delivering platform-agnostic communication solutions is at the centre of why The Digital Street exists as a partner to our clients. It is a sign of great intent and ambition for The Digital Street and I’m excited to have him on board,” said Menon while announcing Mazumdar’s appointment.
Talking about his new role, Mazumdar said: “I’m excited to join The Digital Street as this is a remarkably forward-thinking agency that is built on a model worthy of the times we are in. Agencies can no longer afford to work in silos locked down by a single medium and in order to crack a winning campaign, we need to be able to produce for every touchpoint while keeping digital at the centre. This is why I feel I couldn’t have joined at a better time in the agency’s history as today The Digital Street has the ability to go beyond just pure-play digital and also deliver everything from short/long format content to experiences, innovations to OOH — all under one roof!”
Mazumdar has led both creative and revenue operations in his previous assignments. Beginning his career as a copywriter at OgilvyOne in 2007, Mazumdar went on to become National Creative Director at Interactive Avenues.
After more than a decade in the creative side of the business, Mazumdar took over as Sales Director at Vice media where he looked after all their branded content and events sales business in India.
