Monsanto has awarded the advertising mandate duties for its hybrid corn seed brand Dekalb, to Bang in the Middle. The agency is tasked to create a multimedia campaign to increase the brand awareness of Dekalb.
Commenting on the win, Govind Agarwal, Branch Head, BITM, said: “It is very satisfying to win the communication mandate of Monsanto, coming from a young office and even younger team. We are very excited to partner Monsanto. Its our fresh insightful approach that made the communication solution liked by the client”
Added ECD Bhushan Pandit: “Working for a brand that works with farmers is not the easiest thing to do. We spent many hours chatting with them, and I am very excited to become a part time farmer with the consumers of Dekalb. We hope to break the campaign soon”